Exciting news for Marimekko fetishists. In collaboration with Crate & Barrel, the Finnish company has a brand new "shop in shop" that opened today at the SoHo C&B location. We stopped by to take photos and learned that the two companies are also "exploring further opportunities for collaboration, including additional US shop-in-shops and ecommerce…"
The story goes that Crate & Barrel owners Gordon and Carol Segal discovered the beauty of Scandinavian modern textiles on a 1962 romp through Europe. Inspired by the form and function of European housewares, they made their way home with trunks loaded and a plan to start their own Euro-style store in Chicago. Segal says, "In 1967, we unrolled our first bolt of Marimekko fabric."
On a side note, when it came time for their son, Robert, to learn the textile design trade, it was only natural that he go to Helsinki. Marimekko was a huge influence on the development of his own brand, Unison, which he started with his wife, Alicia Rosauer, who accompanied him on his four-year stint in Finland.
Personal family histories aside, the two brands share an aesthetic sensibility, and the new Marimekko shop fits in well as a commercial mini-museum of color and pattern. The shop has a nice mix of textiles, housewares, bedding, and bags. You can also buy fabric off-the-bolt for a DIY project, or have a piece of Crate & Barrel furniture upholstered in Marimekko.
While there are other Marimekko retailers and concept shops in the US, the Crate & Barrel shop-in-shop seems like it's trying to corner the market by offering affordable exclusives and moving forward with expanded Marimekko inventories on their website and — potentially — in additional stores. Only a few of the products shown above are currently available online; look for more to come.
• Crate & Barrel SoHO Store
• Crate & Barrel | Apartment Therapy Marketplace
• Marimekko | Apartment Therapy Marketplace
Photos: Crate & Barrel, Sarah Coffey