New Online & Catalog Brand Launch: A First Look at Birch Lane

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Brand new from massive furniture retailer Wayfair (and their recently appointed executive creative director, Christiane Lemieux) is Birch Lane, an online and catalog shopping resource for lovers of classic, traditional design. Take a peek...

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Birch Lane officially launched today and looks to be aiming for customers who are seeking classic, timeless pieces; it's located somewhere in the style universe that includes Pottery Barn, Williams Sonoma Home and other affordable, stylish, current but traditional-ish shops. They're offering furniture, lighting, rugs, drapery, bedding, tabletop and decor and you can shop by room: living, dining, bedroom and office.

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“We are delighted to introduce Birch Lane as the destination where tradition meets inspiration,” noted Christiane Lemieux, Wayfair’s executive creative director. “The furnishings are made to layer with other finds and favorites to create a well-loved and lived-in look. The classic pieces complement almost any décor and stand the test of time.”

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Check it out and let us know what you think: Birch Lane

(Image credits: Birch Lane)