They need to ditch the non-green cleaning products, or else it is just a gimmick.

I agree, seems like just marketing if your product isn't green.

Also, I have concerns about putting hazardous liquids in a bottle that is so iconic as a soft drink. Even with the spritzer head on it, I would worry a child would mistake it as something ok to drink. Especially if adults can't get it right: http://calvininjax.wordpress.com/2009/03/13/windshield-wiper-fluid-served-to-10-children-at-day-care/

The difference between this and... say, me buying cleaning products in bulk and putting it into smaller plastic containers is that I would save more money doing the latter.

Plus I could choose non-toxic products!

I agree with the other comments IF this is a purely business decision. But it seems like it's really more of social-commentary-in-business-clothing going on. I think it's important to get people to think about the ecological/ethical consequences of the most mundane decisions and this seems like it's one way of starting that conversation. Perhaps I'm reading too much into it, though.

What is the name of the new company offering the service? The post doesn't say.

For my $0.02, yes it's gimmicky, but it's better than nothing. Think of it as a small step?
-Mike

I'd prefer it if they just sold me those spritzer heads that fit on a coke bottle! Do these exist somewhere and I just don't know about it?

I found some spritzer heads for plastic bottles at Walmart last year.... but they came with a bottle so it didn't really allow for any recycling of the bottles I had.

I completely agree frzndaqiri.

Plus, when the company buys the cleaners, what does it come in? Are they buying up lots of plastic bottles only to dump the product into different, used plastic bottles before throwing away the original plastic bottles?

Nothing about this seems safe or sustainable to me.

Hi, sorry about that, I thought I linked to the company's website. It's: http://www.newsoap.org. (The company is called New Soap, Old Bottle.) Thanks for your comments!

I looked at the site, and it seems they sell the sprayer and pump caps for your own reusable bottles, which is what a few of you were looking for. Pretty cool, I'd say.

I'm also wondering where to buy just the spray bottle lids

Child proof caps and braille on the labels are needed, otherwise there could be nasty mishaps.

Horrible idea...for child safety reasons. It's bad enough that soda pop and cool-aid now come in the same colors as toxic cleaners (green, blue, yum!). Now you confuse kids even more by putting toxic substances into soda pop-like packaging.

My husband had a good counter too: How much research was put into the chemicals in some of those liquids and their reaction with these plastics?

There's a reason we have different grades of plastic, and what is rated for soda isn't the same as windshield wiper fluid.

I make & sell my own cleaning products and offer some of them in recycled plastic water bottles. I wanted to find a way to reuse all the plastic bottles that are thrown out so I began collecting empty bottles from friends and family. Within 3 months I'd filled up an entire room in my house with "donations"! I, too, struggled with the idea of the bottle being mistaken for a drink by small children so I did my best to cover them with a large label. So for these bottles to have virtually NO labeling is dangerous and negligent, in my opinion.