New Style Sales Incentive: Designer with Condo Purchase?

New Style Sales Incentive: Designer with Condo Purchase?

Janel Laban
Oct 29, 2008

Here is a real estate sales incentive that we haven't heard of before...a designer with purchase!? As you may recall, Chicago designer Matt Lorenz won the first season of Top Design. Now, he is working with the developer of a condo project...

...on a most unusual sales incentive. According to this article by Mary Umberger for the Chicago Tribune on the housing market slippage, The Brixton Group has partnered with designer Matt Lorenz, winner of Bravo TV's "Top Design" competition in 2007, to offer his services to buyers at its C/A 23 condo development at 23 N. Aberdeen St. Anyone who buys one of the building's 48 units through the end of January will get a $30,000 allowance that can be applied to the designer's fee and any furnishings the buyer chooses in consultation with him.

It's creative marketing, no doubt, but what do you think of this concept? A fun perk for buyers in a tough market or a mildly dangerous lure to spend, spend, spend?

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