Survey: Consumers Want to Save Money Not the Planet

Survey: Consumers Want to Save Money Not the Planet

Trent Johnson
Mar 27, 2009

According to a telephone survey of 500 preformed by The Shelton Group in January 2009, consumers are more interested in saving money than they are in saving the planet. Are you surprised? See the responses to individual questions after the jump.

According to the survey, when participants were asked why they would consider buying energy-efficient products, 71% said they would do it to save money, 55% to save the environment, and 49% to protect the quality of life for future generations. With the economy as it is, the results aren't surprising, but in prior years, consumers actually said they were primarily interested in saving the environment.

After learning they would save money over the long term, consumers indicated they would likely invest in some of the following energy-efficient measures:

  • 44% would buy a programmable thermostat;
  • 43% would install insulation in their homes; and
  • 42% would install a high-efficiency water heater.

With regard to green actions or behaviors, consumers are doing some of the following:

  • 73% turn off lights, unplug things, turn off power strips;
  • 71% adjust thermostat/hot water setting to save energy;
  • 57% replace incandescent lights with CFLs;
  • 57% buy Energy Star appliances and equipment; and
  • 52% complete energy-efficient home renovations.

Are these results surprising with the current economic climate?

The Shelton Group Survey (PDF!) via Jetson Green.

Photo via Tinycomb.com

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