New Wallpaper Collection From Madison and Grow

New Wallpaper Collection From Madison and Grow

Laure Joliet
May 13, 2009
We were first introduced to Madison ad Grow's non toxic line of handprinted wallpapers at last year's ICFF. They were a brand new company started by two friends with backgrounds in marketing and design and they were excited to bring their first designs to ICFF for a test drive. The playful sense of scale, rich colors and bold designs made them stand out in a sea of other (great) wallpaper companies. Now, a year later, they're launching a second line of designs inspired by the past, but totally modern.

The new Martha's Vineyard line is a complement to their earlier line with references to the past but with modern palettes and an updated feel. The new line consists of 5 designs: Madison, Maggie, Margot, Michelle and (our favorite) Monique. In contrast to their more dramatic palettes and designs from the Pasadena and Manhattan collections, the Martha's Vineyard collection is pared down, has a lighter feel (Margot looks like Champagne bubbles) and feels like a nice mix of mid century geometric patterns and a looser, 30's inspired Art Nouveau. We could imagine Maggie in a mid century ranch house kitchen, Margot in a suite on the Queen Mary and Michelle in a swanky boutique hotel.

Plus all of their papers are non-toxic, the designs are hand-drawn and then scanned in for pre-press production. Each roll is hand screened with water based ink onto clay coated paper. That means it's super durable and can even be wiped off with a sponge.

If you're attending ICFF, check out their booth, #835.

See all the designs at Madison and Grow.

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