News: Founding Dwell Creatives to Relaunch American Craft Magazine

News: Founding Dwell Creatives to Relaunch American Craft Magazine

Aaron Able
Mar 9, 2007
The future is crafty. With the recent successes of various craft publications and organizations like Craft Magazine and Etsy (not to forget the countless number of craft blogs), the American Craft Council plans a major relaunch of American Craft Magazine—and they've hired founding Dwell creatives, Andrew Wagner and Jeanette Abbink to lead the overhaul... The full press release: New York, NY (March 6, 2007)—AMERICAN CRAFT, the 66-year-old international bi-monthly publication, will relaunch in October 2007, the first significant redesign of the magazine in more than 15 years. Former executive editor and founding managing editor of DWELL magazine, Andrew Wagner, recently relocated from San Francisco to New York to steer the magazine's new direction with former founding DWELL creative director, Jeanette Abbink. Together, Wagner and Abbink helped DWELL win the coveted General Excellence Award from the American Society of Magazine Editors in 2005. Mr. Wagner replaced Lois Moran in December 2006 when Ms. Moran retired after 29 years at the helm. He is the seventh editor of the magazine since its inception in 1941. The first issue of the all-new AMERICAN CRAFT—the October/November 2007 issue—will feature new typography and photography, and a new editorial voice. It will reflect the current, rapid convergence of craft, architecture, art, design, and fashion, pushing these connections to the forefront of the cultural conversation. Carmine Branagan, executive director of the American Craft Council, the nonprofit organization that publishes the magazine, said: "While the new AMERICAN CRAFT will be different than its previous incarnation in many ways, it is the same in one essential facet: our overall mission continues to be to promote understanding and appreciation of contemporary American craft—across all disciplines, and beyond all conventional borders. The way in which we're going about fulfilling that mission via the magazine is what is entirely new and different." AMERICAN CRAFT magazine is navigating the converging worlds of craft, art, design, architecture and fashion, and initiating new dialogue by presenting the work of both undiscovered makers and innovative leaders to the growing audience of craft enthusiasts.
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