Black Friday Blu-ray Results: Kinda Good?

Black Friday Blu-ray Results: Kinda Good?

Anthony Nguyen
Dec 1, 2008

There used to be a great war between competing high definition formats. One of them was going to be sent into the Betamax pile and the other would reign on top of the HDTV world as champion. After several months, Blu-ray was crowned and everyone starting tossing anything HDDVD related into bargain bins. Why, so how goes that Blu-ray champion a few months down the line? Well, while not as strong as other hot list items like the Nintendo Wii and Ugg Boots, Blu-ray players managed to make third place on the list of popular products this Black Friday. Complete list for those interested, after the jump.

These results are from PriceGrabber, so take them with a grain of salt.

"Despite Slow Economy Traffic Increases 11 percent compared to Black Friday 2007 PriceGrabber.com(R), a part of Experian, today revealed that economic conditions motivate value-driven consumers which lead to an 11 percent increase in traffic year-over-year on Black Friday. Data from PriceGrabber.com shows that online consumers are taking advantage of promotions on popular electronics including: LCD and Plasma TV's, Blu-Ray Disc Players, Digital SLR Cameras, Laptops, and Video Game Consoles.

"Prior to the Black Friday weekend, 71 percent of shoppers intended to spend less money this holiday season compared to last year and 66 percent planned to give practical gifts," said Ron LaPierre, president of PriceGrabber.com. "Thanksgiving and Black Friday traffic shows that value drives consumer spending. Consumers are responding to aggressive promotions and price drops on popular electronics." -Marketwatch

Top 10 Categories and Percent Growth over Black Friday 2007


  1. Women's Boots - 203%

  2. Watches - 202%

  3. Blu-ray/HD-DVD Players - 147% (Yep, the only thing we're interested in here)

  4. Women's Sleep & Lounge Wear - 415%

  5. Games & Puzzles - 151%

  6. Women's Jackets - 110%

  7. Music - 96%

  8. Headphones - 103%

  9. Women's Dresses - 107%

  10. Women's Casual Shoes - 143%

Most popular products on Black Friday


  1. Nintendo Wii Console

  2. Ugg Australia 'Classic Short' Boot

  3. Sony BDP-S350 1080p Blu-Ray Disc Player

  4. Samsung LN52A650 52" LCD TV

  5. Nintendo Wii Fit

  6. Panasonic TH-42PX80U 42" Plasma TV

  7. Sennheiser HD 555 Headphones

  8. Canon EOS Rebel XSi Black SLR Digital Camera Kit

  9. Acer Aspire One AOA110-1295 Notebook

  10. Canon PowerShot A590 IS Black Digital Camera

Not too bad, right? For the first time, almost every single Blu-ray player dropped under $200, entering the "mainstream sweet spot." The effect could was well reflected in the resulting sales. While it's still a long shot to call Blu-ray's sales a complete victory, we're still waiting on reports to see if big box stores are making enough to break even during these hard times.

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