This might be more applicable to the summer months when everyone's not buried under mountains of snow, but here it goes: Everyday, you make the unconscious (or maybe conscious) choice to sit inside and get pale in front of your computer screen instead of enjoying the great outdoors and getting yourself a little color baking under the sun. In fact, you can always tell who's the most computer addicted because they're also the pastiest. But what if sitting in front of your screen could actually give you a great tan? Yep, it is exactly what you're thinking...
...but it's not real.
It's actually just a fake product being virally passed around the internet via a Web site created by UK charity Skcin, to inform lovers of the sunbed about skin cancer risks.
One click on the "free trial" option on the ridiculously elaborate site reveals an instructional video, a full screen of tanning bed-like "UV" lightbulbs flickering on and then a sudden white wash and some disturbing images of skin damage and the tagline, "Don't be fooled, UV exposure can kill."
Pretty brilliant way to get their message across, huh? Praying on the dumb and the orange-skinned?