If nonchalant means "indifferent" or "blase," NonChalantMom is a misnomer. On the other hand, if it means "effortless" and "unflappable" the store is aptly named.

Carina Schott is the woman behind the online store.

Her goal? To bring products, advice and tips to a community of like-minded "natural parents."

One of our favorite products NonChalantMom has to offer is the Petit Pan Fish mobile/wall hanging. The colors are electric and will make for a big impact for just $18.

On the opposite end of the price spectrum is the Kimono Floormat by Luisa Cevese. It's created by encasing scrap kimono fabric in pliable plastic to create a wipable protective floor covering. At $210 it's definitely a splurge but would make a beautiful gift and, as Carina suggests, can later be used as a rug in the kitchen or a welcome mat (or even a wallhanging).

In the cateogry of "wish they had this for me," check out Mingus bedding by Kragh Rosenberg. The twin navy and white set includes a pillow case and twin duvet for $98.

We also scored a great recipe for strawbery cake for free!