Designer and Author YiYing Wang initially created her "World of Noodoll" as part of her Master's course in London. Lucky for us, this quirky range of characters continues to be featured on clothing, toys, stationery and children's books that are sure to charm kids and adults alike.
Their cheeky bookmarks are sure to allure your children back to those books they've been avoiding with those cute monster faces. And their giant soft cloud toys double as a unique decorative accent for any little hipster's bedroom. And as a mother to two children, finding new and exciting books for them is always a priority, and Wang's imaginative "Ricehead's Revenge" picture book is a fun find. They even have an elaborate version of the book complete with pop-up Rice Town House and pop-up characters. Kids will be entertained for hours with these unique finds from Noodoll.