The space is 17,000 square feet, and full of really cool stuff. It once was an old single-screen movie theater of grand proportions but the front entrance is as narrow as any boutique on the Lower East Side. To draw people into the unassuming storefront, the designers at Normann Copenhagen create a new window installation every day!
Down the hall, the space opens up--to the right, to the left, and up and down. The projector's room now houses their offices, and the basement which once was the city's fresh water source, is the fashion destination. The store is constantly in flux with employees moving, changing, designing the cavernous space.
Normann Copenhagen started out in a small shop with a few products designed by the owners. They got a lot of street traffic in that they were located next door to a maternity hospital. Parents and their new babies would stroll by and stop in. In addition to the Normann Copenhagen in-house products, they also liked the things that NC's staff brought back from their trips abroad and used to decorate the store. Four years later, about 25% of the store's products are in-house designs and the rest are products the owners and staff love from around the world. To keep things of the moment, Normann Copenhagen accepts ideas for new products from design students to design superstars.
The price range in the store is $2 to $20,000 to draw design-phobes to design fiends.--a collapsable rubber funnel or spaghetti strainer in any color of the rainbow? I had the pleasure of getting a tour of their one and only store, by Peter Husted, their sales manager. It's like the MoMa Design Store on steroids.