
Remember when Ralph Lauren stood for prepped out flower patterns, tartan and rugby?
This past fall I visited the Ralph Lauren showroom down in High Point, NC for the first time and was totally surprised and blown away by what I saw there. While most furniture companies and designers follow trends and break out only a little bit, the Ralph Lauren folks live in their own world and march to their own drummer. So I had to go visit their showrooms in NYC this past week to get closer to the fire. What I saw was another face of Ralph: edgier, luxe and playing with the shadows.

The Ralph Lauren world is a special world. Driven by their hugely profitable fashion business and a close adherence to a small group of very strong style stories or "movies" that make up their creative universe (ie. Traditional English manor, Deco Park Ave apartment, Parisian Left Bank loft, Southwest ranch), their designers design only to please their clientele and fill out this world. As a result, what they come up with is marvelously unique, often beautiful and often very odd - but never safe. Oh, and it's also all very, very expensive.

What you'll see in the showroom right now (and in these photos) are a three collections that are particularly geared for the holiday season, when their 72nd street stores are overrun by international shoppers. In the luxury world these days, the big money is all coming from China and Russia, so I imagine these styles are meant to catch those eyes. This is a long way from the preppy, English Ralph Lauren of Connecticut and the Hamptons.
This is not your mother's Ralph Lauren.
Enjoy.

A Guide to the Ralph Lauren WorldRalph Lauren - The Main Site with everything
Ralph Lauren Home - The high end stuff and what you see in this post
Lauren Home - The more affordable stuff








Shaw's Original Fir...
Love that there is some color (that red chair!) and texture in these.
The mannequins lying about look creepy, but I like some of the furniture a lot.
Ick.
I love RL. Although I sometimes think their way of putting things together is far out there, the pieces they offer are still amazing, like those chests and that chandelier. They can still be used in those traditional RL design schemes. Thanks for sharing!
meh most of this looks really dated. The red chair is stright out of the late 80's early 90's
Not feeling it. As noted before, it just looks really dated, and not in a classic way. It just looks tacky to me.
I love the warm tones and rustic textures in some of the photos. The skulls and crossbones...not so much. :)
-Anne
www.hammer-and-heels.com
You say Ralph Lauren. I say Ralph Lipschitz.
Those chandaliers in the second photo are epic. Completely over the top and perfect.
I kind of like Ralph Lauren designs, overall, but I have to disagree -- this does look EXACTLY like "my mother's" Ralph Lauren (and I'm 62!) Nothing wrong with classic Lauren, but I don't see any "edginess" here at all. (Except maybe that kind of ugly red cut velvet upholstery fabric.)
I think maybe something is lost in photos than is what it feels like when you're at the showroom store (on 72nd and Madison, yes?). When you are in one of the designed rooms, you feel like you've been transported into a world of utter luxury. I was kidding around asking about taking home one of the gigantic chandeliers and found out that they do sell them in smaller sizes. When I got divorced many years ago, we had to split up the RL bedding and towels... had been on a first name basis with the people at the store in Colorado!
That red chair is frickin' hideous and would look perfect in a low-budget hotel room.
Ugh!
Liked the comment "Ick", that was on the money, and it made me laugh-- yes, the mannequins ARE weird, and most of this stuff is a mess, but I did like that 3-ton chandelier. Some of you guys are a riot. Thanks :)
Heck. I just want to walk up and down that staircase! Preferably, in a 1930's style gown with a gardenia pinned on it .....
most certainly your mother's ralph...
& i'm ancient.
This Rl red chair is very Hollywood 1930 It's fun and funky I like it Ralph is breaking is own preppy rules and he is taking the world by surprise, why not. Go for it Ralph.
quiet.
I'm no decorator, but to me, this does evoke memories, not of my mother, but my grandmother. I look at these pics and I immediately remember the musty, overly decorated rooms in my grandparents home. I'll take simple, clean and uncluttered. I mean, aren't we all done with the wretched excess thing?
I do like the chandelier in the second pic, and maybe the Alpine Lodge, but while Ralph may be breaking away from his own rules, it looks like he's copying something cheap, but charging Ralph prices.
www.hivernage-nyc.com
I'm getting a big kick out of all the comments. They are making me laugh because recently someone who met me for the first time told me I had a "retro 80's, Ralph Lauren, Diane Keaton look". After what everyone has said here, I'm thinking it wasn't the compliment she thought she was giving me at all! HA! Go retro 80's RL!!!
Seems kind of "Here's what you can't afford and of course, you won't 'get' anything we're doing here.".
But, for some reason I like the red chair; seems a less iconic MCM piece got some 21st century attitude. The black/white 3 story view; I could see that framed on a wall. Otherwise, it's all old lady or old $ meh. The last photo reeks of Joan Crawford; yuck & blech.
Comments like "ick" and "belongs in a motel" are kind of missing the whole point of this article.
Whether you like the aesthetic or not, these pieces are very different than the stuff that RL Home has been churning out for the past 20 years. That's pretty undeniable.
The chandeliers look like a Petah Coyne knock off and are fantastic as is that staircase. The rest of it, meh? Doesn't seem like a huge departure from RL nor anything particularly enticing. I am going to be in NY tomorrow though and might just have to go to walk down that staircase.
Hate it. That red chair is vile. Agree about dated and not in a good way.
None of this looks very "Traditional English manor, Deco Park Ave apartment, Parisian Left Bank loft, [or] Southwest ranch" to me, though any of those would have been miles better than what was displayed here.
That said, Maxwell has hit the nail straight on the head when he said that this collection is meant to appeal to the moneyed classes of Asia and Russia. When I lived in Moscow this tacky, overstuffed fur and satin everything was very much in vogue. It looked absolutely horrible to me, but it's precisely the kind of stuff that Russian oligarchs buy for their homes.
This summer, as I prepared to set up my first place on my own, I was at Macy's trying out couches when I found that the only one that was comfortable enough and made well enough was an olive green velvet Chesterfield sofa by Lauren Ralph Lauren, which was not nearly as expensive as I imagine the above pieces are but I suppose could have fit into the Deco Park Avenue model home (I would have never thought of it, but the description matches it perfectly). I ordered it despite my reservations about its clashing with everything I own and, after having to admit that my mother was right and that I really couldn't live with the monstrosity, I cancelled the order thanks to Macy's great customer service. Still, it remains one of the three most comfortable and well-made couches I tried that summer, including the one I ultimately got from Room and Board and the one my ex got from Design Within Reach. So I don't wish them ill. They do make exceptional furniture. "But it has belly buttons," my mother insisted. Yes, it did.
I found the heading really odd - "not your mother's Ralph Lauren"! Given the (presumably) wide age range of the readers, our mothers could be anywhere from 40 to 100. So what does the title mean?!
If anyone has one of those dated, vile, ugly chairs they no longer need I will gladly take it. :)
Okay, it's different. I concede.
That said: that red chair looks like something you'd find in a waiting room at an underfunded retirement home. Fail, RL.
Love these pictures. I worked at a Ralph Lauren store for several years in college almost 15 years ago and I'm glad to see that the RL home brand continues to be fashion-forward and relevant.
Hehe anyone else remember the velour and crushed velvet of the 80's/90's?
http://nl.etsy.com/listing/104639991/vintage-90s-red-velvet-foral-halter
https://www.google.ca/search?hl=en&client=safari&tbo=d&biw=320&bih=416&tbm=isch&sa=1&q=90%27s+red+velour&oq=90%27s+red+velour&gs_l=mobile-gws-serp.3...110255.111488.0.112606.2.2.0.0.0.0.298.399.0j1j1.2.0...0.0...1ac.1.E9en37UcUaU#i=32
I do like the shape of the chair just not the fabric
I like the red coach.
As an interior designer myself, i always love when my clients are fashionistas or at least a bit interested into fashion, colors, patterns. it means that they quite know what they want and they have an ee for beauty. To me, RL was too blah.
I was never a fan of Ralph Lauren because i thought that the company's style was too old fashion, too confortable and traditional. Moving and evolving with their time (finally); it took a long time for them to finally adjust to trends and learn to take risks by mixing busy patterns and and heavy fabrics.
Ralph Lauren is no longer your daddy's old beat up jumper; RL is back to the front of the scene. hats down for the come back!
xoxo
@elisesom
elisesom.tumblr.com
"Opulence. I has it."
http://youtu.be/rkB9OT2XVvA
so many bleak twig + bakelite obsessed hipsters here, i swear. if its not flooded with sunshine and eastery pastels with birch tree patterns and cheesecloth there's just no pleasing you guys. i for one find this Ralph Lauren tour envious and gorg (thats what you kids do right? instead of saying gorgeous?). i love seeing people still using bold deep tones to coax luxury, dense geometry in fabrics, and i swear my death will be suffocation in fur throws. love fur throws. the chair is boss, you guys are out of your mind. thanks for putting up a post showing interior design with more of a broody sumptuous unobtainable bite to it.
The staircase is really pretty, but as a cleaner's point of view, I certainly do not want to dust all those crevices in the detailing! That'll take hours.
Hand-knotted area rug
http://jasminhandcraft.com/produit.php?cat=&sous_cat=13&produit=80#artisanat