Nova carries a broad range of furniture (living room and dining room only), which are manufactured exclusively by Cisco Brothers. Nova Zembla specializes in selling you custom furniture (especially sofas) at prices 20%-30% lower than other stores due to their low rent location and relationship with Cisco. You can customize anything you want or look for good deals on in-stock items at an additional discount.
What People say:
What about Nova Zembla in Brooklyn? I happened upon them last fall when I was visiting. Very eclectic, bohemian, relaxed, non-girly stuff. Sort of like the ABC Curvy option but cooler and (if memory serves) far less expensive. Sully6
This is a small place with a limited selection, but everything in it is something you want. We got a great sofa there about two years ago that still looks great. They carry high quality upholstered furniture, occasional tables and acessories for your home. (via Citysearch)
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