Funky LA for your home. Nova Zembla is two stores. We went to one of them (the modern one) and it reminded us of LA. One has a large selection of classic furniture and resides on Atlantic Avenue, while the other has bright, funky modern furniture and resides on Smith Street, just a few blocks away. Zembla has no website and is not reviewed anywhere but Citysearch (one review), so we are happy to help put them on the map. We liked Nova, but wasn't impressed with the overall quality. It's a style conscious store, but with non SoHo prices. MGR
What Nova says:
Nova carries a broad range of furniture (living room and dining room only), which are manufactured exclusively by Cisco Brothers. Nova Zembla specializes in selling you custom furniture (especially sofas) at prices 20%-30% lower than other stores due to their low rent location and relationship with Cisco. You can customize anything you want or look for good deals on in-stock items at an additional discount.
What People say:
What about Nova Zembla in Brooklyn? I happened upon them last fall when I was visiting. Very eclectic, bohemian, relaxed, non-girly stuff. Sort of like the ABC Curvy option but cooler and (if memory serves) far less expensive. Sully6
This is a small place with a limited selection, but everything in it is something you want. We got a great sofa there about two years ago that still looks great. They carry high quality upholstered furniture, occasional tables and acessories for your home. (via Citysearch)
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Comments (8)
Stopped by on a rainy day and liked what I saw. Their prices were good for the knick knacks (pretty little metal pots with lids in bright red, blue and yellow for $10 each, but the furniture prices belong in Manhattan. Think nicer than IKEA, on the level of West Elm but cheaper than ABC Carpet. Either way, nice place to browse - there's something for everyone's budget.
Ordered a custom love seat and am quite pleased with service, delivery and quality of the piece. NZ has classic furniture that nicely fits small spaces. Two big toes up.
The Smith Street store has closed.
Nova has modern stuff in their Atlantic Avenue store now. There's a sale going on this week for couches and chairs. Some nice stuff.
My boyfriend and I were driving past the Nova Zembla shop this past weekend, and when we saw a beautiful and functional wood end table on the sidewalk in front of the shop, we immediately parked the car and went in. I am so glad we did. Not only did we purchase the table, but have decided to purchase a chest of drawers. The furniture is wonderfully designed, good quality, and reasonably priced. I am so glad we found this shop.
Oh, yeah: NZ has a website too where you can see all the goodies: novazemblahome.com
Nova Zembla sells cheaply made, albeit solid wood, furniture made in India. The service is horrendous. The manager at the Henry St. store is aloof and forgetful. I ordered two dressers. It took over 2 months to get my furniture, it arrived late, and it was marked down 20% by the time I received it. Of course, I didn't receive the benefit of the discount.
Avoid this store. There are much better options in the area.
Nova has an excellent section of stylish but well priced furniture. Some great mod pieces and boho pieces. I had great service when I purchased from them last year.