Name: Sarah and Reed
Location: Murray Hill
Size: 2400 Sqft. 3-bdrm owned condo
Years lived in: 2 months
I was greeted by Sarah and the scrumptious aroma of her baking coffee cake. Sarah grew up in LA with a pre-hippie generation seeker, innovator, and eccentric suburban based mom. After carrying on the tradition with her own kids, she and her husband have decided to try urban living....
Rather than take baby steps, Sarah and Reed jumped straight into midtown, headquarters of the urban jungle. And every night with the apartment's lights turned off, they celebrate NYC in all its urban glory--beholding the architecture and built landscape that cradle their home. The views are a mesmerizing collage of modernist skyscrapers and squat historic landmarks!
Sarah is relishing her opportunity to create this apartment from scratch. Now that she and her husband will be living on their own, she has the freedom to design a kid-unfriendly home! She combined two apartments in a new construction building and then redid the entire floorplan before the apartment was built. Now she has a foundation from which to build a home to her custom preferences. In addition to taking architectural matters into her own hands, Sarah also enjoys finds pieces and reworks them to fit into her home.
This apartment is a work in progress and we will be checking in with Sarah as more of the elements take shape. A master baker and CEO of baking911.com, Sarah has her eyes set on interior design as her next challenge.
Style: Living with artwork and crafts and keeping it comfortable.
Inspiration: My mom who was ahead of her time.
Favorite Element: Light, views, and the flow of the apartment, which I designed.
Biggest Challenge: Getting used to living in an apartment after many, many years of living in a home.
What Friends Say: "Love it "– "It's a very unique NYC apartment."
Biggest Embarrassment: Trying to get oversized couch into the apartment.
Proudest DIY: Designing two apartments together and getting the flow to work! I was given a day to draw the plans because the building was already under construction. I was not permitted to remove a lot of walls and structural elements so I had to really think outside the box to make it work. I successfully grouped the living areas in one part of the apartment and the dining and living areas in another.
Biggest Indulgence: Waterford Chandelier. My future indulgence will be to redesign the kitchen.
Best Advice: Don't be fooled! Many times the more expensive stores can have excellent furniture and decorative elements for your home at the same price as the "less expensive" stores, and they are better made. So look everywhere--even if you cannot afford something, you can always get ideas! Go into the ritziest hotels and get ideas too!
Dream Source: I am addicted to ABC Carpet and Home and apartmettherapy.com for innovative trends. One has to look around at all of the nooks and crannies of ABC because there can be many good deals and surprises! Gump's (gumps.com) of San Francisco is the best lighting and decorating source around. I have been shopping there for decades!