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sad!

AAAAHHHH no! I love Blueprint, it hits just the right note of hip, but elegant, and young with an actual range of products from inexpensive to high-end, plus some do-it-yourself! I don't want it to go away!

This is sad news - Blueprint was just hitting its stride and starting to be a magazine that I looked forward to.

Greeeat... lay-offs right after all the year's most profitable issues hit the stands.

Darn it. The only other design magazine I can tolerate is Domino. You like something a lot, it's discontinued, it's a simple rule of life. Lipsticks, radio stations, magazines....

This is really sad. The magazine was fantastic. I hope they keep the same editorial design team working on the inserts, because they did incredible work. Major props to the art director.

What the EFF! I just ordered subscriptions for myself and about 5 friends and family! How are they going to handle that?

Oh no! This is terrible news. I love Blueprint, as does everyone I share it with at my office. That magazine is always the first to get snatched up from the kitchen stash of periodicals.

That's really too bad. I just paid for my subscription. Wonder what I'll get stuck with in its place.

:( - this was my favorite magazine. And I work for a competitor.

Well this certainly makes deciding between Blueprint and Domino easy. :-/

Wish it was integrating into Living instead of Weddings. At least it will still have a form online.

NOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!

Ugh. I love Blueprint! It's the best US-based home magazine, and it's been getting better with every issue.

SAD!

p.s. I have never read a "wedding" magazine before, and I certainly am not going to start now!

Noooooooooo!!!!! Well, I'm not going to buy MS Weddings just so I can enjoy a tiny taste of Blueprint. As far as I'm concerned, part of the joy of being married is that I don't have to plan another wedding, so why on earth do I want to look at a wedding magazine?

Nooooooooo!

That one is my favorite.

Great. I hope they don't send me Weddings instead of Blueprint. I'll scream.

SUX!!

Like many of you mentioned, I just got my mom and I subscriptions for xmas. Any ideas what they will replace it with?

...Please let it not have ANYTHING to do with weddings!!

That is the stupidest idea; folding it into MS Weddings. They must really underestimate how many people loved Blueprint to put it into a magazine; that like Fit Pregnancy, you only buy for a short amount of time and then never pick up again (there must be a term for this?).

Why not add it into Living? It might actually increase that circulation, by adding some younger and hipper content. It would at least get some transfer from Blueprint's circ. What could be bad about that?

OH NO BOOOO!

This magazine always made me smile.

"Both appeal to women at a similar life stage..."

Yeah, but not all of us are getting married, are getting married again, or will ever get married. What a way to make a girl feel like she doesn't count unless she has a man.

Hey, if I can read the uber-girly Domino (which included dresses and party shoes among its recent gift list, for example), YOU can read a wedding mag.

Btw, Weddings is a GORGEOUS publication. Worth the eye candy alone. And, um, I am CERTAINLY not getting married anytime soon.

But yeah, making it a Living insert would seem to make more sense. Although I found its content to actually compete with the content of Living.

That sucks.

But what do I know.

TOTAL BOLLOCKS!

Damn it! My favorite one!

I won't touch a wedding magazine with a ten-foot-pole so I guess I'm never to see Blueprint again. Ho hum.

Boy did they miss the mark on this one. I wasn't too upset about H&G folding, but I am actually bummed out about the idea of no more Blueprint. It was beautiful to look at, the content was rich and the point of view unique.

The name was...awkward... and it did get better. But these days, I am addicted the Marie Claire Maison, in addition to my standard Living Etc. It doesn't teach like Blueprint did, but it is very inspiring, and the interiors complex and sophisticated, with a good mix of high and low. Try it, and you'll see.

Well this sucks. Blueprint just recently made it into one of my monthly magazine buys along with Domino. As a 25 year old female (even though I am in a comitted relationship marriage is not something we care about) I would never pick up the wedding magazine just for the "blueprint" insert. why with the wedding magazine?! at least they could add it into a magazine I might actually consider buying without shame, like the regular Martha Stewart mag.

I would love to see Living Etc. available for subscription in the US. Until then, 8 bucks per issue and skipped issues because I can't make it to Borders.

worst news i've heard all week! (this is an understatement.)

Unacceptable! I love Blueprint! Domino has become another Dwell, with a few etiquitte tips in between. It has eliminated all of the things I loved about it at first. Practicality, young- woman-friendly improvment projects, and AFFORDABLE, fresh options for your home. Blueprint picked up where Domino dropped the ball. Now what will I do?

Why would it be bundled with Weddings?

Not surprised - i worked w/ both the Publisher & Marketing Dir on a previous book and they really tried to be passionate about it but....

I had mixed feelings about Blueprint but grew to really like it. It did as others have mentioned appeal to a 'middle' (for lack of a better word) generation and men too. And although I loved Domino when it first came out, I find that I can afford very little of what they now put in it (they did the same thing with Lucky, at first it was a great source of affordable fun fashion but now has way too many ridiculously priced things in it). So Blueprint replaced Domino as my favorite. I will miss Blueprint and I wish everyone who was layed off at MSLO the best in their future endeavors.

I agree with matt's question. It doesn't have anything to do with weddings, and I certainly won't be picking up a wedding mag to look at it now.

"After much discussion and analysis we have made a decision to produce Blueprint as focused special interest issues within the home category, which we will introduce to brides-to-be through our Martha Stewart Weddings magazine..."

I'm certainly not liking the old fashioned suggestion implicit in this statement that only reason to be interested in creating a nice home is for a husband. Since when are married women the only people who need or have a "special interest" in home/decor? Way to exclude a whole lotta people (singles; men; couples who don't want to, or are absurdly prohibited from marrying; couples who will marry but have zero interest in having a wedding). I wonder what sort of "analysis" supported this decision?

If anyone else has ZERO interest in receiving Martha Stewart Weddings, you can cancel your subscription on the website and get a refund for any unsent issues like I just did. Make sure that you check the box to cancel immediately and not at the end of your current subscription term. I think the link I pasted below will work. If not, go to MarthaStewart.com and click on the subscriptions tab.

https://secure.customersvc.com/servlet/Show

you know, I could maybe understand if they incorporated it into Real Simple (I don't subscribe to this one like I do Blueprint, but I occaisonally buy it) but why a bridal magazine. I feel like unless you or a close friend/relative is getting married, its strange to buy bridal magazines...

what a bad choice...and I too just paid for a subscription for me and a friend...

It's not just the guys who have no interest in wedding mags. I'm going to miss Blueprint.

This is stupid. STUPID. Stupid. Stupid.

As a Blueprint loyal since issue No. 1, I am crushed. What they did with typography was so envelope-pushing. I was growing to love it almost as much as Domino.

Sob, sob...................

Bugger! - I too was considering a subscription just the other day - it will be sorely missed

I never even read wedding magazines when I was actually planning my wedding - they are awful!

Jess2nola --
Real Simple is a Time Inc publication. That would make even less sense! When Martha originally hired a staff to start Blueprint, a number of people came from Real Simple.

Now I'm wondering if MS's decision-makers are just a little too old to understand Blueprint's core readership...

The magazine always reminded me of the "home style" section of wedding magazines, with a strong 1920s/1960s flavor of homemaking advice to the very young bride slightly bewildered in her first home but determined to do incredibly kicky-yet-elegant things with little other than crepe paper and creativity.

But that's clearly not how it reads to the people who read it... would love to know what research MS's people did before making the decision, as they sure seem to have missed something somewhere.

that's so awful. i love blueprint, it's one of my favorite magazines and even when i was getting married i wouldn't touch a wedding magazine!!

this is NOT a GOOD THING...it is a sad thing!!! I don't read their wedding magazine,it should be incorporated into MSLiving
which has a broader market....

Blueprint was my absolute favorite magazine :-( It was my read while hanging at the laundry mat.....bummer.

OMG Blueprint is sooo much better than Real Simple. I love Blueprint and am so disappointed. Their medicine cabinet column is moving to Weddings? Ugh, this sucks.

Sheesh! They've only just started it up! Well, when Real Simple was started, there were rumors in the first year that they were going to fold the mag, and it's been 7 years that they've been around. Let's hope it'll be the same for Blueprint (i.e. just rumblings).

Their "research" was probably done by the same clueless dopes who confidently announced that surveys showed that Chicagoans would rather shop at Macy's than at Marshall Field's, which announcement, of course, was a crock, as is clearly seen by plummeting same-store sales. The truth is there was no genuine research driving that move at all, merely an agenda, and long-time fans of Field's have stayed away in droves. The once-grand store is a mess.

The same blindered approach seems to be the thing at Blueprint. They must have no clue who their audience is--or was. I didn't pick up the first few issues of Blueprint because of the logo's annoyingly cute font, but once I got past that, I liked the actual magazine. But there's no way I'm buying a wedding magazine. Dumb move all around.

Blueprint and Domino are the two magazines on my coffeetable.

I'm not married and may never marry, so apparently Domino will remain the sole magazine on my coffeetable

The first issue or two of Blueprint as "folded into" the wedding magazine will be hidden away to be perused and analyzed and a decision made: continue with the subscription and hide the issues from curious family and friends who would jump on a wedding magazine sitting out in a single girl's apartment, or cancel my subscription and mourn the loss of a great magazine.

Just subscribed to Blueprint a month ago. This is really too bad; I just moved into an apartment sans roommates and have been looking for inspiration. I'd much rather receive Living or Real Simple in lieu of Weddings... I think my bf might freak out if he saw I had a copy of Weddings lying around.

i love blueprint too...maybe we should email Martha these comments...

As an avid reader of magazines, it is very sad that Blueprint will not be a separate entity. It is one of the most 'readable' and useful publications on the stands!! I also read MS Weddings, but feel that Blueprints' overall reader scope will be limited by including it as a special section in Weddings. Let's all revolt and write Martha!!

This is very disappointing news. Like other male readers, I'm frustrated by the publishing industry's pervasive assumption that only women are interested in home design. I've been reading Blueprint, Real Simple, and Domino for a while now. It's easy enough to skip over the women's fashion and make-up tips to find what I'm interested in. But this is the limit. Martha Stewart Weddings?! So the conclusion is that only women planning a wedding are interested in home decorating? And what happens after the wedding? My wife and I married 8 years ago. Why on earth would we want to flip through wedding dresses and cakes to get to a few paltry decorating pages buried in the back of the magazine? It truly defies logic. Thank goodness for AT, Decor8, and other online resources. Goodbye Blueprint, and good riddance.

Yah this sucks. I used to just buy a copy of it at Borders. Then I realized I could just subscribe to it. So I ordered it and paid 11 days ago:
http://www.ilovesubstance.com/images/media/blue_print.gif

lol, No emails yet regarding that they just canceled the magazine and are going to issue a refund.

Noooo! I just discovered Blueprint and got a subscription. Folding it in with MS Weddings is absurd.

I am also very aggravated at this news (I heard about it over at Bookslut when it happened); however, I think the wording about MS Weddings needs to be looked at.

The memo never says, "as a special section within WEDDINGS." It says that they'll create special issues, which they'll introduce through WEDDINGS. That probably means that they'll advertise Blueprint special issues in WEDDINGS much like they advertised this year's Halloween feature issue or last year's cool Holiday handmade gifts feature issue in MSL.

Still, I hope they reconsider the decision. You can see me complaining about it (and about the continuing existence of other MSLO mags that I don't like as much) on that suggestion thread at the Bluelines blog.