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Magisso: Magnetic Kitchen Cloth Holder by Miika Mansikkamaa

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Every now and then I come across an idea that is so simple and practical that I'm sure that it will either be a huge international hit or I'll never see it again. Such is the case with the Magisso Kitchen Cloth Holder, which I discovered at IDS last weekend and was totally charmed by.

Ever get tired of seeing your dingy kitchen cloth hanging from your faucet? Yes? So did Miika..

 
 

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Miika Mansikkamaa is a young Finnish designer/entrepreneur who came up with the idea of a magnetized cloth holder that would allow you to hide your kitchen cloth while it dries in your sink. He first launched his product in Finland in 2006 and it's - apparently - been selling like wildfire in the Scandinavia since then. He's now on the brink of seeing whether North America has the same use for this simple device.

A swing arm of polished stainless steel on a magnetized base, the Magisso attaches to the side of your sink anywhere after you have put another counter magnet on the other side. The magnets are strong and it sticks hard, but you can easily pull it off and move it around whenever you like. In 10 seconds you have an attractive new addition to your sink that is low key and useful, as it allows you to dry your kitchen cloths out of view.

Miika is looking for retailers in North America and I wish him luck. I'd love to see this fellow's brainchild for sale in my neighborhood next Christmas.

>> Magisso
>> Magisso Installation Video

UPDATE: THEY FOUND A RETAILER -

>> Magisso at Finnstyle.com

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Comments (28)

I actually like this.

posted by asinner on February 13th 2009 at 12:48pm
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I like it too especially for a deep sink.

posted by Enamorada on February 13th 2009 at 12:51pm
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Genius!

posted by bepsf on February 13th 2009 at 12:52pm
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I think it's adorable.

posted by chikiyuu on February 13th 2009 at 12:59pm
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Genius.

posted by spossberg on February 13th 2009 at 1:13pm
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Too bad I have a porcelain sink...

posted by dnice on February 13th 2009 at 1:15pm
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I cannot believe nobody thought to do something like this years ago! Brilliant....want one.

posted by copelli21 on February 13th 2009 at 1:17pm
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Great idea! I hope I get the chance to buy one...

posted by SherryBinNH on February 13th 2009 at 1:55pm
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I only use sponges. Which are also ugly to look at as they sit on the ledge of the sink to dry. So he now needs to design a little basket to attach to that arm!

posted by oakland on February 13th 2009 at 1:57pm
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"Too bad I have a porcelain sink..."

It wouldn't matter if you have a porcelain sink or stainless steel - there's a counter-magnet that you place on the outside of the bowl to attract the inner magnet (most stainless steel isn't magnetic anyway)

posted by bepsf on February 13th 2009 at 2:30pm
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OMG WANT. A lot.

posted by Cheryl on February 13th 2009 at 3:28pm
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Genius! I love it.

Their website says their webshop opens March 2009. I hope it's not too expensive, b/c I am so there!

posted by lala on February 13th 2009 at 3:39pm
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I just use one of those wire baskets with suction cups that you can stick to the inside of your sink--holds a sponge and a small rag.

posted by Brooklynnina on February 13th 2009 at 4:19pm
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Ooh. I like this. And I live in Finland, so I will skip off to the store tomorrow and have a look for it. If I remember, I'll post the price here and let people know. :) There's seven retailers of it in my small town, so I should be able to find one.

posted by pikku.sukka on February 13th 2009 at 4:24pm
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I am jealous pikku.sukka!

I REALLY WANT ONE! Great idea, I can't believe no one's thought of it yet. Now I hate the ugly dish cloth hanging from my faucet even more every time I look at it.

posted by ShopgirlCA on February 13th 2009 at 4:51pm
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Love it. My dish towel is so not cute- it's bright fugly pink. I got a whole pack of them for free from my grandma, and I'm too cheap and lazy to replace them. So this would be quite useful.

~Amanda
http://onehappypanda.blogspot.com

posted by mandabear on February 13th 2009 at 5:03pm
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Oooooo. Want.

posted by mlleErica on February 13th 2009 at 8:47pm
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posted by creative*type on February 13th 2009 at 8:51pm
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Wow! Neat! This is one of those ideas that comes along and changes everything. Not like this sink drain that appears on AT periodically, which is cosmetically cute but impractical of function.

posted by K T G on February 13th 2009 at 10:23pm
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I strive to have a kitchen so clean and tidy that a mere visible dishcloth ruins the image. :-)

posted by tam-tbag on February 13th 2009 at 11:51pm
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I have thought of this!! I'm glad someone was able to get it funded. I still have my other magnetic ideas, though. Thankfully, there is a growing market for these designs.

posted by sassifrass on February 14th 2009 at 12:26am
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For anyone curious, they're 34,90€. That's $55.60 Canadian, and $45 USD. They look pretty, but I think I will be experimenting with some magnets and metal cabinet handles. ;)

posted by pikku.sukka on February 14th 2009 at 7:06am
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ooh, post pics when you make one pikku.sukka!

posted by kav122 on February 14th 2009 at 7:12am
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I have an even more radical device for hanging my dishcloths. It's so brilliant that when it's in use, a dishcloth becomes completely invisible! It's a cup hook screwed into the inside of the cupboard door under the sink. When a hung on it, a dishcloth dries out of sight. And the cup hook stays sparkling clean even when greasy dishwater accidentally backs up in the sink. My grandmother invented the device, but she never had it patented or put into production.

posted by Aulaire on February 14th 2009 at 8:45am
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Maybe I'm not picturing your grandmother's device properly, Aulaire. Doesn't the wet dishcloth drip on the bottom of your cupboard? If not, please explain, because I like the idea of keeping the dishcloth completely out of sight.

posted by Brandyjane on February 14th 2009 at 11:12am
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I'm not quite sure either, Brandyjane, how it works to dry in the cupboard if it's a standard cupboard.

Although, now that I've had the chance to ponder, I'm not sure why these are such a huge flying off the shelf hit in Finland either. :P Finnish kitchens come standard with astiankuivauskaappi, which are "dish drying cupboards". Basically, the cupboards above the sink have wire mesh inside instead of regular shelves, so you wash the dishes, rinse, and put away. They'll drip dry into the sink. So my question is, why not just toss the dishcloth on the bottom rack of the kuivauskaappi?

I took a pic just now of my kitchen to show what I mean by the drying cupboards. Clicky for the cupboards

posted by pikku.sukka on February 14th 2009 at 1:16pm
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Brandyjane--basically, my granny wrung the cloth out very well before hanging it on the hook. As do I. I've never suffered any drippage at all!

posted by Aulaire on February 15th 2009 at 12:14pm
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I actually think this is pretty great - I would consider getting one - I'm one of those people with a cloth hanging over the tap.

posted by London Lynne on February 20th 2009 at 3:58am
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