apartment therapy changing the world, one room at a time


AT Offline: Fritz Karch from Martha Stewart
New York City 9.16.09

atoffline-button.jpgSeptember Guest: Fritz Karch - editorial director, collecting, Martha Stewart Living
AT Offline: The NY Design Meetup
Attendance: 142

The week before last I had the pleasure of sitting down with Fritz Karch in front of a packed audience. Fritz has worked closely with Martha Stewart since 1992, and has become the editorial director for collecting within the MSLO empire. He shared with us his experience as a lifelong collector, and surprised me with how modest he was and how much collecting is, for him, about the challenge and the whimsy of how pieces fall together into groups that we then call "collections."

 
 

_2.jpg

Of particular interest were the beautiful photos he showed of a few of the many collections he's pulled together for Martha Stewart. To kick off the week, I thought I would just lay out these big juicy images and let you devour them. Many will be familiar, as Fritz's editorial collections with Martha have, over the years, created their own trends.

Slide28.jpg
This is the type of small, quirky antique store that Fritz favors. This pic is from a small town north of NYC.

Slide02.jpg
Collecting is about the hunt and the beauty of the found objects. Here are a few greeting card collections, which were printed and sold for pennies, but was a huge business and source of expression for the graphic arts in the 20th century.

Slide03.jpg
Here are some playing card collections.

Slide06.jpg
I loved these: kitchen towel collections.

Slide07.jpg
Bedspread collections. Again, these were never expensive, simply lovely to have for the variety of pattern and the crispness of the materials.

Slide08.jpg
Milk-glass was also cheap, but lovely to look at in groups and a perennial favorite of collectors.

Slide09.jpg
Labware!

Slide10.jpg
This white chemistryware is actually really expensive and hard to find.

Slide11.jpg
Vintage cake tins.

Slide12.jpg
Vintage silverware. As with all these collections, it is not how much they match, but how much they are all variations of shape and size (and don't match) that make them attractive and interesting.

Slide16.jpg
Watering cans.

Slide17.jpg
Rolling pins.

Slide19.jpg
Cutting boards shaped like fish!

Slide20.jpg
AND shaped like pigs! Fritz said that this was a very popular shape for cutting boards.

Slide21.jpg
Bakelite.

Slide23.jpg
Honey serving vessels.

Slide25.jpg
This last one was my favorite and communicated the full message that Fritz conveyed. This collection of fish trays is made up of trays from differing years and with differing prices. The pleasure of this collection is in the differing interpretations of shape and color, which is then skillfully mounted on the green tile wall, becoming it's own piece of art.

Fritz222.jpg

All About Fritz!

Fritz.jpg"Fritz Karch's office looks just as you might imagine. It's piled high with his latest finds, a fascinating mix of exquisite things and intriguing oddities. Ask him about virtually any vintage item, and he'll tell you the story behind it. For our collecting articles, Fritz, who started at Martha Stewart Living in 1992 and is now the editorial director of collecting, chooses topics that educate and delight. He then arranges objects related to the topics and captures their quirky and beautiful personalities in photos. Collecting is about "reusing and recycling," Fritz says. "There's so much wonderful stuff in the world." In addition to being a lifelong collector (or, as he says, "hunter and gatherer"), Fritz is a dealer specializing in twentieth-century dinnerware, among many other things. His preference, he jokes, goes toward four categories: broken, large, heavy, and useless."

----

Want to Submit a Room for our Monthly Group Cure?

Send us 3-5 photos of your problem room, a floor plan, along with a sentence explaining what you feel your biggest challenge is. Please email saram @ apartmenttherapy . com and we’ll contact the owner of the selected room a week before the meetup.

Want to RSVP or Sign Up for Our Meetups? (which puts you on our meetup mailing list)

RSVP and Sign Up here if you plan to join us for this special Meetup.

----

Thanks to our wine sponsor!

SeptemberWines.jpg

Tags

AT Email, NY Design Meetup, collection, Martha Stewart

Related Links

Share

Comments (14)

What a dreamy job; I always thought she had huge teams for scavenging. Oh, and collector dick moment: the "bakelite" stuff is actually celluloid.

posted by trikitixa on September 29th 2009 at 9:37am
view trikitixa's profile

What a fascinating personal look he has, very schlumpy for a MSL bigwig, but kinda of a collection in its own right.

posted by Indy Jeffrey on September 29th 2009 at 10:05am
view Indy Jeffrey's profile

I feel strongly about collecting. I wish I'd start something, but I can't decide what. I've already inherited my grand-mothers linen, since nobody wants them (they'll be sorry later), but that's not a collection you can display, plus the sizes don't match our queen size bed so I can't even use them. I'm stuck.

My problem with collecting is the accumulation of things. More isn't always better. I wish I could collect something and see the end of it, like a "collect all 10" thing. I'm considering starting a specific china collection, like Milkware. There was an inspiring story in MS Living about a type of green glazed china (can't remember the name). Then there's lacquer. And silver...

posted by Loora on September 29th 2009 at 10:06am
view Loora's profile

I want to give him a hug and then...I want his job.

posted by I Love Upstate on September 29th 2009 at 10:09am
view I Love Upstate's profile

Dream job! Every single photo above makes me want to start another collection! I love the impact that groups of items - particularly worn, every day items - has.

@Loora - I think the green glazed china you're referring to is Majolica. It is gorgeous and is produced in europe. I actually have some Portuguese majolica salad/snack plates in my shop right now: http://www.etsy.com/view_listing.php?listing_id=27857586

posted by SparkerShop on September 29th 2009 at 10:30am
view SparkerShop's profile

Great trousers!

posted by Wheathills on September 29th 2009 at 10:31am
view Wheathills's profile

i love that background... the period./comma, would make an awesome rug.

posted by pseudodesigns on September 29th 2009 at 12:08pm
view pseudodesigns's profile

I had a great time at this talk, my first meetup. Beautiful space, totally weird/fascinating guest. Thank you, Maxwell!

posted by gagabrielle on September 29th 2009 at 12:40pm
view gagabrielle's profile

Love the rolling pin collections!

I am just hopeless at collecting... never seem to find the good stuff... (and it is never cheap when I do)

posted by mschatelaine on September 29th 2009 at 12:51pm
view mschatelaine's profile

I've seen that wallpaper in the first pic once before - if it is wallpaper.. Does anyone know where to find it?

posted by Kirsty101 on September 29th 2009 at 1:15pm
view Kirsty101's profile

I'm trying to imagine that interview when Martha first met Fritz.

posted by quiltmaster on September 29th 2009 at 1:32pm
view quiltmaster's profile

I gave up collecting. I had various collections. It's fun doing it, but then you become the caretaker of these things, and it gets too much like a museum for me. I love shopping, but these days I really don't want to own all that stuff! Now I stick with clothes shopping. Wearing new stuff never gets old.

posted by dandy on September 29th 2009 at 3:55pm
view dandy's profile

@ everyone curious about the wallpaper

its called "pause" by the design firm 2x4 , it was designed for knolltextiles

http://www.knoll.com/products/textileproduct.jsp?prod_id=425&flag=cat&cat_id=91

posted by bellaknollie on September 29th 2009 at 4:15pm
view bellaknollie's profile

He has a booth in an antique center in a neighboring town where I live. When I go there, I always make a point of checking out his booth...always filled top to bottom with the greatest things! It's so filled, that I always put my bag at the doorway so I don't knock anything over. You have to tread very carefully. I've bought a few things from him and he's there on the weekends...a very nice person to deal with! I love this post...hits right at home!

posted by junklover on September 30th 2009 at 5:48pm
view junklover's profile

Feeds

RSS icon New York

+ City Feeds