
Sleep naked and natural. We met Carmel Campos, the founder of LOOP last night at the Feist concert and quickly went into blogger mode, asking her questions about her company. Surprisingly, not many are doing what she's doing.
Completely devoted to simple, organic bedding and bath linens, LOOP has got a great niche. Nowhere does organic make such an immediate impact as with sheets and towels, and LOOP, though small, works this angle, while providing a very modern sensibility. You'll find no patterns here. This is for quality basics in whites and a few colors.
There may be a reason not many are doing this. 









"And organic SHOULDN'T be cheap. After all, it costs more to do things right these days."
But it also shouldn't be expensive. There needs to be a reasonable middle ground.
view rachel (between denver/nyc)'s profile
Yes, these are quite expensive. It's great that they're organic, though. These linens are GREENER. But we need to explore other fibers.
Cotton uses a LOT of water in its production:
http://www.panda.org/about_wwf/what_we_do/policy/agriculture_environment/commodities/cotton/environmental_impacts/water_use/index.cfm
and it depletes the soil. Organic cotton uses less water, and of course, no insecticides.
Here's a good article about cotton:
http://findarticles.com/p/articles/mi_m1525/is_1_84/ai_53501843
view MrGreen's profile
You chatted up an organic-textiles designer at a Fiest concert last night and woke up to blog about it today...
Can I just tell you that I want your life?
;)
view melanie's profile
How was the (sold out) concert?!
view Lady J's profile
Bamboo is a great fiber that is being used in some towels- even at affordable price points.
view canadian in swedish clothing's profile
These linens are great! We will be carrying them soon at http://www.bobbyberkhome.com
Check it out!
view NYCSHOPPER81's profile
Speaking of 'other' fabrics..does anyone know if designers are making hemp sheets? I bought a lovely soft hemp skirt on vacation a few years ago and it's just gets better each time i wash it.
view wwoolsey's profile
It's interesting that you say organic shouldn't be cheap. Unless organic products are competitive with non-organic products, they'll never be anything more than a luxury good. If the point of the organic movement is to lessen our footprint on the environment, confining these products to the well-off may make those who can afford them feel good about themselves, but it hardly makes an impact on the broader aims of organic practices.
view sethd's profile
The reason organic cotton is more expensive is because the producer of non-organic cotton does not have to pay for the damage caused to the planet by the heavy use of pesticides and waste of water. If these costs were included in the price of non-organic cotton, it would be more expensive than organic.
view MrGreen's profile