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Repetition as a Design Element
Bloomingdale's Big Window Challenge

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We've always relied on repetition in our design work — it's one of the easiest ways to make an impact. Creative groupings of similar objects, whether it's books or a collection of clip-on ties, work together to form visual harmony. For the Big Window Challenge, all the designers used repetition in various, successful ways...

 
 

1 Patrick used repetition to great affect. His many frames and similar-style portraits fill the space visually — without taking over.
2 Jane used repetition in her flock of blown-glass birds and her grouping of framed artwork over the fireplace.
3 On the opposite side of her window, Jane uses repetition with the many white ceramic gnomes from artist Alyssa Zygmunt.
4 Curtis's use of repetition is more evident in repeated colors and shapes rather than repeated objects — circles are the dominant shape and repeated multiple times — chair, teapot, bridge arches, shelving brackets, etc.
5 In his much smaller window space, Maxwell used a lot of pairs to create repetition and visual harmony — two of the same chair, two of the same tables, two bowls, etc.

How do you use repetition as a design element in your own space?

Window Pics: Kristy May

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Big Window Challenge, repetition

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Comments (3)

Aaron,
This is off topic, but I have a (self-serving) suggestion. I was wondering whether P2, Jane, and/or Curtis would be willing to write a little primer on arranging decorative items (like vases, small peices of artwork, tchotchkes) in a way that is pleasing to the eye. Each of their spaces was so wonderfully arranged and balanced in that respect.

I suspect that this is mostly about having a good eye, but maybe there are some general tips or tricks that can be passed along? In my own space, I feel like it often it looks as though someone just threw a bunch of stuff randomly or haphazardly on top of my dresser/shelves/whatever...even when I try to group like things, etc. I don't know why I just can't seem to get it right.

Anyways, just a thought.

posted by J on January 26th 2009 at 6:59pm
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J - this is a good question. While I think a lot of it has to do with "a good eye" - I think it can also be broken down into some simple ideas. I'll give this more thought and come back with something soon. Thanks!

posted by Aaron on January 26th 2009 at 9:49pm
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J - Leah from DC just posted something similar to what you were asking about: How To: Create a Visual Vignette.

posted by Aaron on January 27th 2009 at 12:32pm
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