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Blogging ID Magazine: March - The Ornament Issue

3-20-id1.jpgWe love ID. Can we just say it? Of all the magazines and catalogs that come through our door, ID is the most refreshing because they aren't so much about SELLING stuff as they are about talking about ideas. This issue is a case in point.

With an entire issue focusing on the resurgence of "bling" and ornament (think Tord Boontje), every article works on a different facet with the aim of giving a complete perspective on the situation...

 
 

We prefer to read ID at night with a glass of wine, when we can really expand and dig the content. Each article gets to the point and none go on forever. Often, as with this issue as well, they strive for a takedown on a really big idea (which may be too ambitious) and only manage to takedown a part of it. Not all the articles are interesting, but in their striving they do a great job.

Articles we recommend:

3-20-id3.jpgJulie Lasky's intelligent introduction

Q&A with Gary Huswit who made "Helvetica"

• Saks Fifth Avenues new brand identity story

• Ornament Decriminalized by Steven and Mara Skov Holt

Why the hell the Zune went with BROWN! (big mistake, in our opinion)

• Who really chooses the colors each year? The Color Marketing Group in Va.

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Comments (20)

Their site offers TWO free issues with a subscription that's half off newsstand price.

I'm just sayin'.

posted by wende in the twin cities on March 30th 2007 at 9:42am
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thanks, wende!

posted by carol on March 30th 2007 at 9:44am
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I would buy this magazine just for the cover of this issue alone. Intriguing.

posted by JacksonMarie on March 30th 2007 at 10:45am
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I bet he sails the fanciest pirate ship that the high seas have ever seen.

posted by Archie on March 30th 2007 at 11:05am
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Pirates of the RSVP Cruise

posted by patrick (the other one) on March 30th 2007 at 11:16am
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I have a subscription, and 90% of the time, I find this magazine disappointing. I know it's all about the visual, but the articles are SO BORING.

posted by fiona on March 30th 2007 at 12:52pm
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I do not subscribe to ID, and I'm not a monthly reader, but the cover on this one had me at hello. I have to agree, this issue was exceptional. It wasn't just the cover that picqued my interest either. The content was thought-provoking and fresh -- nothing I'd heard a gadzillion times spun a different way. A refreshing read.

Now back to the mask.

How can you not love a hot boy in a decorative eye patch? Masked, or partially masked, there's that darn bad boy appeal again. Just why do we love it so much (but don't want to have a serious relationship with it)? Oh well, that's a whole 'nother blog.

Holly

posted by decor8Holly on March 30th 2007 at 2:40pm
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Perhaps because boys with eye patches have no depth perception.

posted by patrick (the other one) on March 30th 2007 at 4:23pm
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I.D. has had its ups and downs and it's definitely in an up phase right now. I think there was a change in editors not too long ago. Let's see how this lasts.

posted by charlenemcbride on March 30th 2007 at 5:05pm
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there's that darn bad boy appeal again.

Bad boy would be about 1,428th on the list of ways to describe the cover picutre, right under "looks like a Japanese Geisha.

: )

posted by Archie on March 31st 2007 at 4:44am
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Naah, it's "Bad Boy via Martha Stewart." Look how tenderly she knitted his sweater.

posted by wende in the twin cities on March 31st 2007 at 6:12am
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I think perhaps *he* knitted the sweater.
(Not that there's anything wrong with that.)

Perhaps that's how he scratched his cornea.

posted by patrick (the other one) on March 31st 2007 at 6:17am
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In all seriousness, that cover pic is a really great one... anyone know what photographer we should be giving the credit to?

posted by patrick (the other one) on March 31st 2007 at 3:24pm
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Yaaar! Brown Beard has knit himself a sweater out of the hair of his victims. The pirate ship Martha's Mayhem takes no prisoners (but does lay out a lovely tea spread between watches).

posted by Max on April 1st 2007 at 6:40am
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We get this magazine at work. On page 10 it says:

"On the cover and right Sveinn Ingimundarson models the Pro Aesthetics eypatch by Netherlands-based designer Damien O'Sullivan.
Photo: Paul Mpagi Sepuya"

And just a personal aside: Sveinn's beard is "trimmed" on the inside photos. He looks much better with a thicker beard.

There is a fun article on page 76 called: MESSING WITH PERFECTION -- EIGHT PROPOSALS TO ORNAMENT THE FARNSWORTH HOUSE. Atelier van Lieshout's proposal is the most amusing. He creates a house under the house. Kind of like an ant farm complete with an S&M parlor that Van Lieshout refers to only as an "alternative fitness place."

Tony G.

posted by Weasel Dearest on April 1st 2007 at 11:07am
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Brown is not such a strange choice given their reasons for choosing it - I'd love to have gadgets that look better with age rather than worse - my old leather filofax just looks better and better as the years have gone by - I've yet to find a piece of modern electronic equipment that looks better much use - I really liked their ideas of casing it in copper - that would be amazing

posted by Violetsrose on April 2nd 2007 at 2:58am
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I agree, brown is a great color and it's about time high tech designers started introducing earth tones into their palettes. Technology doesn't have to look like something out of a sci fi film just because it's new. Such a testosteron driven industry.

Does anybody know who the hombre on the cover is? Very attractive.

posted by Angela on April 2nd 2007 at 10:15am
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Actually I do happen to know who the hombre on the cover is. What would you pay for a night with the saucy pirate?? Start the bidding.

posted by RonJa on April 2nd 2007 at 7:00pm
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distasteful

posted by Angela on April 3rd 2007 at 4:41am
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I wanted to thank everyone for the supportive (and hilarious) comments about our new issue..... We're sending the cover model to this page to check out his new fan club! Meanwhile, just wanted to encourage everyone to add us as a friend on Myspace: www.myspace.com/idmag

Thanks again! -- MNK

posted by mnk on April 4th 2007 at 12:31pm
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