apartment therapy changing the world, one room at a time

The author explores a lot of ideas about marketing, small-business and making DIY profitable. Additionally he looks at the "appeal of the handmade to those who might not have the inclination to do the making" which we think is a huge story in itself. We really enjoyed this article and think you should check it out! If you're craving even more information about teh craft movement after reading the story, check out Rob Walker's blog Murketing for a ton of extra links to related information.

(Pics: Thomas Hannich. Crocheted laptop by Joana Vasconcelos.)