Name: Magenta
Brand:Benjamin Moore 2077-10
“DEAR COLOR THERAPY: I love your articles on Apartment Therapy. I have an alcove studio in Manhattan and want to paint the wall in the alcove area a Magenta color from Benjamin Moore. The rest of the apartment is bluish/purplish white, Whisper Violet from Benjamin Moore. I have never used bold colors before. Is that a good idea?”
I haven’t been asked for free advice in so long that I was genuinely intrigued, especially at the prospect of turning said question into a column. Here is what I told her…

“I pulled out Whisper Violet, and if you want magenta, try Magenta 2077-10. I’ve compared it to a few old standbys: Hot Lips 2077-30 suddenly seems too girly; Dark Burgundy 2075-10 seems too similar to Whisper Violet (both are too blue), and Raisin Torte 2083-10 looks drab and incorrectly Old World, though it might be a tad easier to live with for many years. I once painted a whole yoga center Hot Lips, and have seen Racer Pink (Ralph Lauren IB51) used as an accent more than once.”
All of this was determined in my own apartment in the time it took to heat up the throne, and the final call was hers. I also sent her links to my column on Bugambilia, and told her that magenta will probably take 4 coats of paint, as those deep tinting bases are transparent. As far as wanting a magenta wall in the first place, I said go for it and don’t listen to your friends. It might want one or two strong design elements to support it, especially things from Mexico or India.
I was so anxious to see the result that I went to shoot the final photo myself. Look at this—looks great! She did indeed use Magenta and it’s not too bubble gum, not too bright. In fact, that gives me the good idea to start an “ask the Guru” series once a month. What excellent fortune.

I could possibly do two or three more columns like this before the new year. Send a picture and your question to colortherapy@earthlink.net. I may get twenty thousand inquiries, so I’ll contact you only if I really like your idea.
- Mark Chamberlain, interior and decorative painter
gorgeous! What a difference it makes!
Tabitha - http://www.fromsingletomarried.com
view Tabitha (From Single to Married)'s profile
Fantastic! I was a bit scared it would turn out to be fuchsia but this red is wonderful.
view Pommette's profile
this is nice, it pays to take risks i guess
view Stephvixen's profile
Hey...it's only paint. If it turns out hideous, just paint over it!
view Monica's profile
More red than I thought it would be (could be just the lighting), but I LIKE IT!
view Sleek's profile
Oh yeah... another good color is Lipstick by Pittsburg Paints.
view Sleek's profile
i love it! it looks fabulous! thanks for the 'after' pic. :)
view *michelle*'s profile
LOVE!
view LaurieLu's profile
It looks fantastic, completely transforms the place. The color looks cranberry red on my screen, though--but I still think it looks great.
view Margiefriend's profile
..lol, I still think of the old Crayola Crayon's Magenta when I think magenta. I once brought the crayon out to my Mother when I was a child and asked her if we could paint my room that color. She looked surprised :^ )
view Margiefriend's profile
It looks more like a red than magenta, but I like it. It goes really well with the other wall color. Good job!
view sparkle's profile
Colour scheme is gorgeous. It looks great. Wish I had something similar.
view jayashree's profile
Looks great!
view betseygirl's profile