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http://www.naturalarearugs.com/

We recently picked up an 8 x 10, deep burgundy rug for $300 from this site (on sale). Shipping was free, I think, and the price was a fraction of what it would have cost at ABC (we looked).

There's this similar wool rug from Ikea.

ABC definitely has flat weave wool rugs, and are not terribly expensive (by ABC Carpet standards).

Viva Terra (ctalaog and online) has a great wool rug right now... it's not a flat weave, more nubby. It is undyed wool from both black and white sheep, so it has a great black and white look.

Try also Pier 1.

You photo looks like a berber style woven rug or carpet. You might want to look at a carpet store. They can bind the edges of the carpet making it into a rug.

Does it have to be that same look?

All hand made Oriental/Persian rugs are made from all natural wool/cotton. Some of the best ones even use dyes made from vegetable sources.

Of course they're not as plain as that one.

One exception is Gabbeh rugs. Not the imitation Gabbeh rugs from India, Afghanistan & Pakistan , but the real Persian ones. Gabbeh rugs have little to no pattern to them so if you want something plain, simple, you might like a Gabbeh rug. Most of those use all natural dyes.

A real handmade Gabbeh isn't cheap like some of the ones mentioned, but it will last forever, or until you're tired of it and you can get a good portion of your money back if you sell it down the road, as opposed to a cheap factory rug.

By the way, in Farsi (main language of Iran (used to be Persia)), the word "gabbeh" means : something raw or natural, uncut or "in the rough".

So this would be a perfect match for you.

Also they're made using Turkish knots so they're very strong and durable.

For example, this is a plain/simple well made Gabbeh :

http://www.rugman.com/AreaRugs/1700150372.html

You can find others here, albeit at a higher price

http://www.gabbeh.com/

i bought that Ikea rug that Arza posted and its actually very nice. its really soft and tightly knit and it seemed like it would be easy to clean and last a long time. unfortunately, it was a bit too small for my living room and i took it back.

aaronsons on west 17th Street has a great selection and individual salespeople to walk you through their inventory. sorry,they are closed on saturday and sunday.

i also picked up the Ikea LYNGBY rug, and i love it. 7x10 (doesn't seem to be available now) on sale for $90.

i can't speak for all wool rugs, but regarding stain-resistance... we recently spilled Izze pomegranate drink, and it just beaded up on top of the rug, and was easily soaked up without staining at all.

I also recently bought the Ikea Lyngby rug for about $109 for the 7 x 10. We like it a lot. I don't know why it was marked down so much, but it was a great buy.

Thank you everyone. I just picked up the Lyngby rug for $119 at Ikea. Almost exactly what I was looking for and for that price you can't go wrong.

Thanks again,
Todd