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My guess that since it was FREE they are pretty serious about how thoroughly they applied the name... it may actually be silkscreened, and then you're talking paint/lacquer thinner, which may effect the finish.

Perhaps instead spray paint the whole shade a heat-proof silver?

The Goo-Gone was unsuccessful. It does seem more like it's silkscreened. Thanks for the suggestion Patrick.

-Vince

What about putting a white sticker over it?

I think it depends on how the name was applied. But I liked Maxwell's suggestion of Goo Gone, which sprang to my mind, too.
I HATE labels on things and am manic about removing them. And that's why it always amazes me to see objects in other people's homes with the sticky labels still on them. Such as wastebaskets in bathrooms with a worn "Rubbermaid" sticker still clinging to the side. What is up with THAT? I wonder. It's not even like the mattress labels with the threatening language!
Back to the question: There's also KRUD KUTTER adhesive remover, an excellent product I found online. And CONTRACTOR'S D-SOLV-IT purchased at a local store when I ran out of KK.
(I am removing tiles from linoleum in preparation for the installation of new vinyl. The tiles are easy but the glue is a bear.)

Ther'ee also Bestine, which is a solvent. You can get it at art supply stores...I'm sure Pearl has it if you're downtown...

I'm not sure if it's the same sort of paint, but when I wanted to remove the Sprint logo on my phone, I used a sugarcube (lots of other owners of the phone had tried it and suggested it to me). It worked like a charm and left no scratches of any kind. Magic!

Goo Gone works fine for some situations, but I like Goof Off or old fashioned lighter fluid for the tough jobs.

Acetone? I've used this to remove unwanted stickers, but I don't know how it will affect the finish.

essential oils work well too. i've lately been discovering a lot of uses for them. buy lemon or orange, add to vinegar and water and it makes a great smelling disinfectant. i stopped buying fabric softener-just add a few drops to the rinse cycle.

If Goo Gone isn't taking it off, chances are it's been printed directly onto the shade with an enamel ink or heat-proof paint. (You'd see the edge of stickers or vinyl lettering if it was merely stuck on -- an unlikely event since it's susceptible to such heat).

Acetone (nail-polish remover is almost the same stuff) or Lacquer Thinner should absolutely cut through it, but will also eat through the enameled white paint on the shade itself, which you want to keep. If you're super careful, you'd probably be able to remove the pink layer, but not the white, but I can almost guarantee you'll lose the shiny surface, and be left with a matte, half scrubbed looking finish to that spot. And it'd be the only think you look at on it ever. Your best bet is to repaint it with a heat-proof paint (any good hardware store will have it). Keep in mind if it was printed over the white, you'll see the outline of the letters under the paint. So sand or clean off the text with solvent before you paint. Unfortunately, there's no simple answer. You could go au natural, and strip off ALL the paint, acetone and steel wool. That would be messy though.... I'll shut up now....

Often you can remove a painted logo with Brasso, Noxon, or a similar metal polish. These products contain an extremely fine abrasive, and hard rubbing will very gradually polish the print away.

Bear in mind that doing so will also buff the surrounding area to a shine. If this is a matte-finish lampshade, it won't look good. If it's shiny, though, this'll probably work pretty well.

Have you tried calling Artemide and asking for a replacement? If you didn't know the sticker would be on the shade at the time of ordering, I would pleasantly demand that they send a replacement.

bryan.nyc--
Did you see the part where this was free with purchase?

I doubt they will replace with a non-branded piece if a freebie, intended to be promotional.

Windex (or any other window cleaning solution) might work as well, without having to go to any of the harder stuff.

Easy! Fingernail polish remover. I have successfully used fingernail polish remover to remove painted logos on metal surfaces, glass and plastic.

Melanie, I am intrigued by the sugarcube thing. Can you explain exactly how that works?

Man, I really appreciate all the good information. It looks like I have a lot of options to try, tonight. I'll post which ones I have luck w/. Thanks again!

when I got mine buy one get one half-off: no annoying sticker, are you sure they didnt send this one to by mistake?

Us guys that like to customize our Hot Wheels use the fake-fingernail remover (not nail polish remover --this is stuff used to remove the glue used to apply false fingernails) to remove the pinstripes and other unwanted decos (called tampos) from our cars (yeah, I'm a geek). I don't know how tampos are applied in the first place--maybe silkscreened--but they're definitely not stickers... It seems to be safe for painted metal surfaces but is brutal on plastic--I've screwed up many a windshield...

Jako,

I actually ordered 2 lamps and each "free" lamp had 'Artimide' printed on shade. One had it in red and the other in white.

Fingernail polish remover did work, and the diffuser suffered no noticable blemishes. Thanks Melissa, and thanks to everyone else for their suggestions.

I have the same spot clip lamp at my office (which we also received for free). The "Artemide" is silkscreened, so all the techniques related to removing a sticker will not work. Ion's advice would probably work. And painting it would work. I left mine on. It's the price you pay for a free lamp.

I liked the idea of covering it. If you can find some funky contact paper, or a decal, or a stencil. A nice fleur de lis perhaps.

However you treat the shade, consider using a CCFL light bulb. They save energy, but more important in your case is that they are cool to the touch and will not overheat any treatment that you end up applying to the shade.
-PHiZ