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Good Questions: What Do You Think of the Amazing Door?

10-27-amasin.jpgHello AT,

I am considering offering these door/storage systems - The Amazing Door - to customers in NYC, but not sure whether people will go for them or not. [see video below] They seem like a great space saver to me and they are really easy to install and adjust, but they do replace a door. It's a new idea. What do you think? Would your readers be interested in this type of thing?

Thanks, Bill

Dear Bill, We have to say that although it wouldn't work in our apartment, space saving devices, especially attractive ones like this, are always in high demand. We think this could be a neat new solution for New Yorkers, but we'll ask. Survey Below. Anyone else? Questions go to Bill Skinner.

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Comments (32)

Went to their Web site. No price listed. How much???

posted by Terry on 2005-10-27 13:43:14

It looks like things could easily fall off when you open it? Not a good place to store the Venini art glass collection!!

posted by Kathryn on 2005-10-27 13:55:58

By the way, did anyone notice the DWR now carries Venini?

posted by Kathryn on 2005-10-27 13:57:03

I think the Amazing Door is indeed amazing. But to market that to New Yorkers, you may need to rethink the name. "Amazing Door" sounds a little infomercially.

posted by Cindy on 2005-10-27 13:57:11

yes kathryn i noticed, it represents a giant step forward in their design pedigree

btw... the doors are HIDEOUS!

posted by luigi on 2005-10-27 13:59:45

I love the doors, although I would paint. I have always wanted a secret door, and this would be excellent for my closet or to close off the corner of my home office. But the price is important.

posted by Terry on 2005-10-27 14:02:22

Holy Cow, Batman!
Did we get a new entrance to the Bat Cave??

posted by Anonymous on 2005-10-27 14:03:57

only a good idea for hiding a secret passageway. if they were even remarkably attractive i would have reservations because all the items would have to be nailed to the shelves.

posted by mango on 2005-10-27 14:04:24

I think they're very cool and would make great bookshelves. And what's wrong with a secret closet? YEs, they're not very high-end design, but not everyone lives in a stark minimalist loft.

posted by Diana on 2005-10-27 14:13:18

I don't think the landlords would go for it in NYC rentals, but its got potential. I don't think the shelves themselves are necessarily any less stable than many of the murphy bed type wall units, including Curtis' sliding walls we've seen. If they're customizable with a variety of finishes I'm sure they could find customers in NY.

posted by jimkk on 2005-10-27 14:16:06

The idea is genius, but the actual design executiion could probably stand to be a bit "tonier" to work here.

The name is terrible -- back to the drawing board! Or better yet -- focus groups!

posted by Frank on 2005-10-27 14:35:39

I have the doors, Unless the item on the shelves is top heavy it is almost impossible for stuff to fall of the shelfs. My daughter has her fragile crystal animals on the selfs and the have been there for 9 years and not one broke as yet!!!!!!!!!!!!!

posted by steve combs on 2005-10-27 14:38:32

I agree that these need to be sleeker or trimmed-out (molding added to the edges or something); the way they are, they look a little rustic. Might be OK painted the same color as the wall.

Despite steve's comment, I would hope that the shelves have shallow lips, and I would also hope that there was something to pad the backs of the two shelves as they come together when the door opens.

posted by miranda on 2005-10-27 15:46:47

... oh, wait, there is molding, it's just not molding I like. Again, too rustic... make them sleeker or more designy in some way. Add a pediment. I don't know. It's not a bad idea, but I'm not sure about the execution.

I know someone whose house, built in the late 1980s, has two hidden rooms. One is just a small laundry area off the garage that is easy to miss. The other is a full-blown Secret Room, hidden behind a bookcase. But it's for storage, and the bookcase must be completely emptied and moved to get to the room. Why... I've *already* said too much!

posted by miranda on 2005-10-27 15:50:19

I voted that i'd have to think about it... i love the magic of having a 'secret door'..but would the doors be heavy and cumbersome? they must be on some kind of fancy soft glider if a child's glass figurine collection can live in it!

posted by miss on 2005-10-27 15:54:54

Hidden Door Company, at http://hiddendoors.com/, sells similar (and more attractive, at least to me) products. So very cool but very, very expensive. And don't forget that because of the weight of the door you'll probably need a carpenter to strengthen your door jamb so that you can actually hang it.

posted by Keri on 2005-10-27 15:57:50

It'd be a great bookshelf. If my boyfriend owned his place, this'd be perfect since he has three closets and a kazillion books. I wonder if you could add facing to the shelves, so that little things wouldn't roll off...

It doesn't work for me, though... I just don't have any doors in my house, other than a skinny sliding door to my bathroom.

posted by mary on 2005-10-27 16:00:09

It looks like you need a fairly deep closet to accommodate the shelves--can you still hang stuff behind them in a standard closet?

I do think people like cunning secret doors, though. But do change the name.

posted by Lisa on 2005-10-27 16:16:02

I think it's an interesting idea, but I agree that there would have to be spiffier styles to fly in NYC.

Space in front of closets is always dead space, so this could be helpful. Of course, I love books with a truly geeky enthusiasm, and never have enough room for them.

posted by Fiona on 2005-10-27 17:06:44

I like the idea, but as is usual with American space saving devices (Murphy beds, captain's beds, that complex under-bed drawer system) it's Really UGLY.

Can't American companies make this stuff prettier!?

posted by margaret on 2005-10-27 17:26:47

this is a terrific idea...i love it !

posted by stephen on 2005-10-27 17:36:01

This reminds me too much of the pantry door in my parent's kitchen. I like the niche doors from the hidden door company better.

posted by MJ on 2005-10-27 18:50:31

We have a bookshelf entrance to a secret room and I've put museum gel (available in catalogues) under my fragiles. It's clear, doesn't harm anything, and can be wiped off easily when desired. Heavy objects don't need it. They stay in place.

posted by Judy on 2005-10-27 19:43:57

infomercial, indeed. even comes with a video of a vanna white wannabe. Ugh.

posted by Jake on 2005-10-27 19:47:50

As mention before I have had a door for over two years.First the door can be any color and can be made out of any wood. The door is installed on the exterior of the opening and needs only a header which 99% of all doors have, The hardware is virtually all steel and can hold over 300lbs of books. Once again, no lips or powders of any kind are necessary to keep items on the shelves any yet a smallchild can easily open and close the door. Cabinet doors, crown moldings, and locks are options that are available. I sell many of these every month and have for many years. prices range from 1100 to over 2000 installed depending on the wood used.
One more thing the hardware used on the door is guranteed for life. Any other questions please call 888-322-2530 or email me at steve2000market@yahoo.comor go to our web site at www.amazingdoor.com Thank you

posted by steve combs on 2005-10-27 21:38:41

Steve,
I love them. Truly I love them. And at that price point, I think they're doable even in rentals (provided one plans to stay there for several years).

I think they can be used in places other than in front of closets. I would love my bedroom door to be like that: my bedroom would be a secret room. Likewise, I can envision this hiding a small home office. Indeed, they could be used in all sorts of places.

I'm going to give this some serious thought.

posted by Terry on 2005-10-28 08:52:17

Hah. I suspected Steve might be the seller.

Museum gel or wax is a really good idea.

It occurred to me, looking at this again today, that the floor space in front of the closet might be a problem for some people (if, say, they have very small rooms). Regular closet doors don't accomodate as much, but they are designed to be very compact in terms of how much they swing out.

posted by miranda on 2005-10-28 13:06:09

Great concept but too clunky in appearance. If you made a sleeker more minimal version I would buy these in a heartbeat.

posted by Randi on 2005-10-28 13:15:51

amazing bookeshelf doors is a fraud , check your local BBB and Utah BBB these doors are patent under a different company is the east.. Steve combs sells the product, dosent deliever the goods.

posted by paulie on 2005-12-06 00:11:25

I like the concept. I have to agree with the other comments about the name. 'castle doors' seems a more fitting title for a product that is simply medieval.

posted by scott on 2006-01-29 17:49:21

Where can I buy 2

posted by jeff on 2006-04-17 12:32:30

http://www.hideadoor.com/
has lots more styles, better prices and a more reasonable approach to the use of space for my money. we bought a couple to use over the entrances to the guest room and one for a weird storage alcove on the unfinished area that once was the airshaft of our building before the center part was reconstructed and they've been great - one opens in the middle like the posted door and one from the side. We had to get someone to install them for us because I'm ot all that handy and my wife is, but a little tiny for the job, but it's paid off in function for us.

posted by andrew on 2006-05-05 02:19:56