Green Reminder. By chance, we caught 90% of an episode focusing on McDonough and Braungart (authors of Cradle to Cradle) last night on the Sundance Channel. With a little research we believe it was part of new series: The Green — although this website is nearly impossible to navigate. We did find a good summary of the episode here...
We've read their manifesto a few times and while we've seen McDonough and Braungart in numerous print and web stories in the past five years, we had never had the opportunity to hear them. They are an odd mix of passion and common sense, reimagining industry and development in a wholly progressive way. If you haven't read Cradle to Cradle, we urge you to. We'll be tuning in to future episodes of The Green.
my company runs weekly interviews with the host in Second Life
http://www.sundancechannel.com/blogs/secondlife/390203294
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There are at least two short documentary type films by/about McDonough's work - I remember one specifically about his work with DesignTex, Nike and Ford as well as the general principals of Cradle to Cradle. The review linked leads me to think that this is what is playing on the Sundance Channel.
Bill is doing some very interesting things and is a very thoughtful man. It's a great episode and worth catching if you haven't seen him talk.
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576 megapixels of instantaneous insight, this is a childs bath toy.
Dr Suess.
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