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Mid-Century Inspiration: Vintage Steelcase Ads

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We own a vintage Steelcase credenza (orange, with a walnut veneer top) and we're thrilled to see these 1960's Steelcase ad images making the rounds online. They remind us that repetition of a few common elements (color, shape,etc) can transform a space into something cohesive and comforting (and really cool)...

 
 

And yes, these were probably used as inspiration for Mad Men. Via: The Mid-Century Modernist.

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inspiration, workspace, history, Home Tech, vintage, Steelcase, Mad Men

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Comments (12)

I have a gigantic metal Steelcase desk that I got for 2 bucks at an auction- it almost didn't fit in our full sized van. I love it- it has tons of work space, has a great finish and it's SOLID. I found a steelcase orange desk chair later that is comfy, solid and great looking. You can't beat this stuff.

posted by lorijo on January 20th 2009 at 3:08pm
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lorijo...I also had a gigantic lemon yellow Steelcase desk that I picked up off the street in Indianapolis - it was too big and TOO HEAVY to be of much use in NYC - but it stayed with an artist friend in Indianapolis who put it to good use.

posted by Aaron on January 20th 2009 at 3:19pm
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Steelcase is a quality brand, but be thankful that you own a credenza today and were not one of those secretaries behind a desk in a scratchy Ship and Shore blouse.

posted by patrickmc on January 20th 2009 at 3:23pm
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I remember about 11 years ago some of the offices of Lockeed Martin The Boeing Company, HP still looked like this.

posted by LoriSF on January 20th 2009 at 3:46pm
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I'm sitting in my office at a beige l-shaped Steelcase desk right now. Nice and roomy, but certainly not ergonomically friendly.

posted by tauremini on January 20th 2009 at 3:48pm
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Im also sitting at an L shaped Steelcase desk. I wish I could take it home with me.

Only thing I dont like about it is my monitors arent eye level, but its not really that easy to raise old CRTs up too far.

posted by Nesagwa on January 20th 2009 at 4:04pm
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How weird is it to see desks free from wiring? No computers, faxes and phones to clutter up a lovely workspace...

Though those desks don't have any paper on them either... Just working at looking beautifully productive.

posted by Kelaine on January 20th 2009 at 4:08pm
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I am a teacher in a Chicago school and I am still using a Steelcase desk that I imagine has never left my classroom. Sigh.

posted by nmrobertson on January 20th 2009 at 4:42pm
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Pic # 3 reminds me of a set in "How to Succeed in Business Without Really Trying"

posted by bepsf on January 20th 2009 at 5:55pm
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As much as folks detest cube farms, I wonder how much more they'd hate working at a desk with zero privacy.

Good point about the cables and cords, Kelaine. My hunch is that a *real* office like the ones shown would have floor outlets a-plenty.

Adore the colors and the clean lines, though, and that den decor is priceless--how many guns did they need to get that poor bear?

posted by rockypondgirl on January 20th 2009 at 6:34pm
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I started collecting SteelCase because it was the retro (and frugal) thing to do. I told myself, heck, if they were made in the 50's, they should last another half-century. I started with one; and now I have a dozen office chairs and 3 desks.

The whole collection must have cost me about $100 (in 2009 dollars). And the entire set probably weigh as much a PanAm jet.

Fast-forward months later when the apartment I was staying in was foreclosed. Now living in rooms the size of a prefab Japanese bathroom, I had no choice but to donate them (to a local church). Now our church's function hall screams "retro"!

Postscript: I did leave 3 orange chairs and a L-shaped desk in crayola-yellow for myself.

posted by 101blues on January 20th 2009 at 7:13pm
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bepsf- I am glad I'm not the only one that thought of How To Succed in Business!

posted by karaalexis on January 21st 2009 at 2:31pm
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