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Look! 290 Mulberry Day & Night

290-mulberry.jpg

I took this first photo a few months ago because the outside of this building at the corner of Mulberry and Houston is so textural and odd looking it just made me want to touch it.

 
 

290-Mulberry2.jpg

The building was designed by SHoP Architects. Now, the real estate marketing company CORE GROUP NYC is using colored spotlights to draw attention to the luxury lofts for sale in the building.

Images: 1 Sparrow King, 2 via notcot and Acriacao

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Look!, lighting, color, lofts, Nolita

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Comments (13)

This is so great. too bad the colors aren't going to be permanant. The texture of the building is great. Maybe not something you can see from afar, but I would touch it as often as I could.

posted by chusmabilly on November 12th 2009 at 3:18pm
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Brilliant!!! I'm sure the brick layers were glad to do something other than the same old thing. And the colored lights are genius.

posted by GreatFriend on November 12th 2009 at 3:22pm
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GreatFriend — these bricks were pre-fabricated panels that were installed on site.

posted by Aaron on November 12th 2009 at 3:33pm
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I like how it's the developer who gets attention instead of the architect. What's wrong with giving credit where it's due?

posted by kclara on November 12th 2009 at 3:35pm
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actually, the building was designed by shop who do some of their own development, so they may have been the developer also.

posted by archinerd on November 12th 2009 at 3:40pm
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it's just that their name doesn't appear in the article, which I find unethical.

posted by kclara on November 12th 2009 at 3:45pm
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All the time?? They flash, that would be awful! I saw this building last weekend by chance... it's amazing!

posted by chikchikaboom on November 12th 2009 at 3:45pm
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the daylight picture looks pretty hideous. but the night time pix are nice.

posted by davidsl on November 12th 2009 at 4:23pm
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I wouldn't want to live in the building next door what with the flashing lights but the design is new and different. I like it.

posted by ah2Bthee on November 12th 2009 at 4:35pm
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I'm surprised the PDC approved it. personally i don't care for it, the "bricks" are ok, but the lights are too much for my taste. and without the lights it's nothing more than a box...

posted by larchgirl on November 12th 2009 at 4:42pm
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I love it - anything other than a flat wall in NYC is a welcomed sight indeed. It has been done before however - please take a look at La Casa de los Picos in Segovia:

http://commons.wikimedia.org/wiki/File:Casa_de_los_Picos.jpg

One question though - why do the windows look as if they do not fit properly into the frames? I think it would have looked better if they were a perfect fit from edge to edge. Other than that - love it!

posted by edgardo60 on November 12th 2009 at 5:22pm
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How fun! Complimentary to surrounding brick buildings and yet thoroughly modern.

kclara: Want to talk unfair or unethical? Contractor's names are almost NEVER mentioned in design publications, regardless of how many design decisions they were responsible for...

posted by shockthebourgeois on November 12th 2009 at 5:52pm
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love the texture! colors r fun too.

posted by mkw on November 13th 2009 at 12:01am
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