apartment therapy changing the world, one room at a time

I can't stop chuckling about "Tell me more about your futon" but I don't know that it has legs.

Interior's Designed for Individuals

Help Yourself

What's wrong with the line from your "about" page:

"changing the world, one apartment at a time"

It's similar to the second one, but not as flat.

Shrink session for your home!

"For apartments that are ready for change."
or "For apartments ready for change." It would kind of sound like anthropomorphizing the apartments, and kind of incorporating that old familiar morsel of common-sense about change. Because let's face it, most apartments are ready for some kind of change.

I picked "Design Resources for Urban Homes." I thought this one was similar to the others used as examples as being pretty descriptive of what the site does. It's straightforward and succinct.

As for the other two, I don't think this site really "saves" apartments, and it's unclear, if you don't know what the site is about, how the site is "saving" the apartments. Too many interpretations to get the point across. For an uninformed viewer reading the slogan, it might be for born-again Christians. It could be disaster relief. It could be about stopping developers from destroying low-income housing.

"Interior Design for the Rest of Us": who are the readers the "rest" of? It's unclear. It seems like this site is about the interior design of apartments for people into interior design and not some marginal subset as the slogan implies. In general, I think this site caters to a higher-end consumer, which, to me, doesn't really seem to fit the idea of "the rest of us."

My $.02.

Apartment Therapy
Design Intervention

Love your site! Thanks.

Apartment Therapy
For Your Personal Space

I don't like the implications of "for the Rest of Us"... and I think it limits the content you can provide, since it feels like it has financial associations.

Design Resources for Urban Homes -- advice not limited to urban homes; you even had an escape section specifically for non-urban spaces!

Saving Apartments, One at a Time -- I like the suggestion above that slightly alters this one

Interior Design for the Rest of Us -- I agree on the aforementioned criticisms of this one; the Rest of Us are happy with the other design sites too but appreciate this unique addition

I would like something that tied in the "therapy" title. Why "apartment therapy" - what does the word add that "apartment ideas" or "apartment design" does not.
Also: do you really NEED a second line? Why?

How 'bout "Your Daily Design Destination"...

Or "Declutter, Design, Delight."

I LOVE Stacy's suggestion of "Design Intervention", but it feels like it needs to be elaborated upon to be a true tagline. Perhaps something along the lines of:
Design Intervention for Urban Living;
Design Intervention for Urban Spaces;
Design Intervention for Urban Angst;
Design Intervention for the Masses;
blah blah blah.
(You get the idea.)

I agree with "a" that it should tie in with "therapy" somehow. Keep to one theme, or else it will sound arbitrary. And jumbled.

Design for small spaces.

definitely "design intervention" for all the same reasons as above though the full line can be "design intervention for the addicted" or something of the like.

or perhaps hit on something about the addictive nature of this site and those who use it. addicts, addiction, addictive - therapists, therapy, etc.

How about:

"Every apartment needs a little (design) therapy."?

Sort of a variation on one of the tag lines discussed for the AT T-shirts. I'm just not feeling any of the the others you listed for mostly the same reasons already expressed.

I love the Therapy/Intervention angle!

Healing Space

Design Intervention. One Step at a Time.
Design Intervention. One Apartment at a Time.

"Design Intervention" is likely to soon to be a registered trademark of Jupiter Communications for "ENTERTAINMENT IN THE NATURE OF A HOME IMPROVEMENT TELEVISION SERIES." They need to file a statement of use before it registers.

USPTO link: http://tinyurl.com/7utox

This isn't legal advice. Just an FYI.

Love the whole design intervention/addiction thing... maybe "self-help for the design addicted", "12+ steps to interior recovery", or something that would give new meaning to being "on the couch" (ooh, so sorry for the pun!).
Maybe I'm complicating things...Stay's "design intervention" was short & sweet.

Sorry, Jupiter ENTERTAINMENT.

Why confine yourself with a tag line -- the content speaks for itself.

Because mowing the lawn is so over-rated...

Leave it blank. The site isn't restrained in terms of content, so why limit it with a tag line?

Design Intervention is hilarious, but I don't think it will be funny for the long haul. Curtis's Ready for Change ideas are very good in a more subtle shrinky way, but I have to say I like your original "changing the world, one apartment at a time" even better.

"For the rest of us" resonates with me too -- I love a spin through Met Home and expensive everything as much as the next girl, but it's rarely for something real in my life. AT has a good mix of practical lowbrow good design along with out-of-reach design porn. I notice a high percentage of Ikea and other budget constrained activity here. And I think plenty of people identify as part of a hipster or at least design-intelligent marginal subset. You know...we're "Different."

"changing the world, one apartment at a time"
sounds better and better . . .

I agree with Frank and M L.

You should absolutely feel no rush to do this... The tag will stick once you pick it... you'll need something as catchy as "Apartment Therapy."

Have you seen the "Gutter"? That name was inspired by a Herbert Muschamp quote... Maybe you could find a good quote from a source everyone would get a controversial, subversive kick out of.

Does AT have a Manifesto?

No rushing to be like the others!!!

"changing the world, one apartment at a time"

YEAH! There's a nice sassy wink to that, and it also encompasses the green/intelligent design thing you are clearly and excellently committed to.

[ o wait is 'intelligent design' the anti-evolution christian thing? ]

"Saving Apts One At A Time" CLUNCK
"changing the world, one apartment at a time" (sings)

That "Gutter" Muschamp quote drives me crazy!

It's paraphrased from Oscar Wilde,

and used to good end in a Pretenders song, although you don't see Chrissie Hynde attributed.

I totally vote for "Changing the world, one apartment at a time." Something about the word intervention strike me as bossy--and AT never lectures or tells anyone how to live. (Okay, hardly ever.)

"Self Help for Urban Dwellers"

Live Big in Small Spaces

Now, THAT is a good one!

Saving Apartments, one room at a time.

"changing the world, one apartment at a time"

luv. it.

How about:
Mind-bending bliss?

Yes, please - "changing the world, one apartment at at time"

It is a much more elegant phrasing of the second option, which in my opinion is the best reflection of what AT is about

I think "changing the world, one apartment at a time" is still the best I've seen so far, though I want more there -- something less canned, more creative??? I wouldn't include "urban" in the tag line because it isn't all inclusive of what you cover.

"changing the world, one apartment at a time"

the best-has a hint of the ecological without defining the site as an ecoblog. It's optimistic without being corny. And it suggests that we can alter our perception of this crazy world through small everyday things we do at home.

yeah, go with this one!

I really don't like the "intervention" angle at all.
And how do the home dwellers feel about the double-dosing of "apartment" in both name and tag?

"Design issues? We're all here for you."

“Interior design for the rest of us” does not do justice to the content on this site and even sounds a bit like dumbing down. This site is intelligent, inspirational and loaded with helpful resources. Please stick with “Changing the world, one apartment at a time,” or go with the witty and appropriate “Design Interventions,” or even “Design Interventions and Resources for Urban Dwellers.”

How about
DESIGN INTERVENTION: Saving the World, One Apartment at a Time

Please don't use the more blah "Interior Design for the Rest of Us."

How about
DESIGN INTERVENTION: Saving the World, One Apartment at a Time

Design Intervention and Rehab For Habitats

too much on the therapy theme?

Healing Homes

How about this for the psycho-analytical approach,
Apartment Therapy
Putting pads on the couch.

Weren't you working on an AT t-shirt design a while back? The one I remember was "small is beautiful". That pretty much sums up AT for me.

Apartment Therapy: When you put a lot of great minds together, you sometimes get mush

Or, a take on the therapy angle...

Apartment Therapy: Tell me about your mother.

Seriously though, "Saving the world, one apartment at a time," is a really great tagline.

Whoops, I meant "Changing the world, one apartment at a time."

Design Therapy for Urban Minds (it is for me) or Design Therapy for Urban Homes...

Harry

"Saving/Changing the world, one apartment at a time" sounds very similar to the "Designer Guys" tagline which if I remember correctly goes something like this: "Saving the world, one room at a time." Or is that just what the voiceover says before every episode? You might want to check on that. Either way, I love "Saving/Changing the world, one apartment at a time".

Reef

Joshua beat me to it! I was going to suggest "Tell me more about your futon."

i'm with jm: Live Big in Small Spaces

How about: "Apartment Therapy...for the design addicted"?

I see Katie already suggested something similar to my most recent post. Whatever is picked I think it needs to play off the name Apartment Therapy a bit which most of the original suggestions do not. And I totally dislike the "for the rest of us" tag line. It just sets up an unnecessary division of whom is unclear.

Hey, before I forget. Whatever happened with the T-shirts?

And yes, this site is addictive.

Design for open minds
Healing through design
A space for psycho-aesthetes
A support system for design-heads
Soothing minds with good design

Design ideas for the interior obsessed

Providing assistance for your design dilemas

I think you have an advantage from among those other blogs you cite, in that your name is fairly self-explanatory. So maybe the no tagline-tagline isn't such a devastating issue.

But there's always "The Blog that Unclogs". :)

I like the whole "Tell me more about your futon" or "Because mowing the lawn is so over rated." Those were great.

"Therapy for your apartment"
"Therapy for you and your apartment"

Too obvious maybe.

Treating Apartments with Identity Crises.

"Interior Design For The Rest Of Us"?! Yawn. So...sad. So...generic. You're better than that, people! And so am I ...I just can't think of anything else off the top of my freshly-vacationed head ; )

"Apartment Therapy: Fixing apartments, one wall at a time," or "Apartment Therapy: Treating homes, one wall at a time."

But you know...really, what your blog is *about* is providing solutions -- answers and advice to people.

"Apartment Therapy: Help for your Home,"
"Apartment Therapy: Can-do Design," "Apartment Therapy: An answer for every wall," Apartment Therapy: Remedies for Rooms."

"An Apartment Is A Terrible Thing To Waste"

Or instead of "an apartment" it could be "A Home"
or "Your Apartment".

Maybe with "Because" at the beginning.

1. Healthy design for small spaces.
2. Big ideas for small spaces.

Sorry - none of the choices or suggestions are doing it for me.

How about: Apartment Therapy - Can we talk? (with apologies to Joan Rivers)

"Apartment Therapy" is accurate and descriptive in itself, but I think taglines are fun and a good way to reflect light onto a website's title. There are some good ideas in here, how about rotating taglines once in a while?

small spaces: big dreams
small space : big vision

just some tag line ideas
hope you guys are doing well
kevin