apartment therapy changing the world, one room at a time

Droog, the Dutch design collective that paved the way for inspiring design in the early 1990s is opening a store on Greene Street in SoHo in two weeks. This will be the third Droog store, following their flagship in Amsterdam and a second store in Tokyo. The interior of the SoHo store will be a design spectacle in itself — it was conceived by Rotterdam-based designer Jurgen Bey and in an article in The New York Times, it is described as an "exploded house made from bricks of blue foam"...