Noooooooooooooooooooo! — sums up the collective panic across the blogosphere when the news hit that Condé Nast was closing their almost-4-year old shelter magazine, Domino. In The New York Times, Penelope Green follows up on the news and gives us a broader picture of the reason for the closure...




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http://www.nytimes.com/2009/02/05/garden/05domino.html?ref=garden
view K T G's profile
Well, that's weird. I just dug around and fiddled with something until I didn't have to log in, but it's the same link as Aaron's apparently. OH well, I tried. :)
view K T G's profile
Google "A Girl World Closes, and Fans Mourn" and repeat the search with the omitted results included. The second page is farther down the list.
view K T G's profile
"A Girl World Closes..."
Well, there's part of the answer right there.
view patrick (the other one)'s profile
I didn't realize that Domino typified "girly modern." But I suppose that's a pretty apt description.
view hejiranyc's profile
At last. By far the most, or rather the only, taste-less dec mag I've come across -- not "bad taste" but "taste-less".
view tulpoeid's profile
oh come on... do we really have to continue to beat a dead horse???? It's dead.. move on.
view n2denim's profile
The article is very revealing, about its readership and its masthead...
"She explained a pastime she calls “magazining” — sitting on the couch with her friends and “traveling” through the pages of Domino. “Like shopping, but we don’t spend any money,” she said."
And the parting comment is very revealing.
The biggest loss of this: Dara Caponigro.
view patrick (the other one)'s profile
You don't need to register to read the NYTimes. Even if you do, it's worth it and free.
view sassifrass's profile
Don't you think she'll find work?
view K T G's profile
Gay men everywhere (me being one) are offended by the title..."A Girl World Closes." Domino had alot to love for both sexes!
view poisonhypnotique's profile
When I followed the link it required me to register, and I don't wanna.
view K T G's profile
Incresed readership and subscriptions = more ad dollars in a weak or strong economy. Sounds like the publishing and sales weren't quite up to the task.
view Seaside's profile
Sounds like they needed a better ad sales dept. Maybe the Editor will take that idea to another publisher and we'll see it again as some other title. I agree with poisonhypnotique, it wasn't just for women.
view Jmack1's profile
I have a feeling a Domino revolution is about to happen. The magazine didn't die, it's just moving on.
view sparkle's profile
they did love both sexes!
this is so sad. I haven't received March yet; where is it??
view uppergeorgetowner's profile
The closing of Domino made me purchase a subscription to Ready Made! Domino, I did not support you enough!
view andrennabird's profile
http://savedomino.blogspot.com/
view Ana's profile
Shopping is exactly what Domino was about. If you didn't get that, it wasn't for you. I loved that magazine. I live far away from any real shopping, and I used it to get leads on good online sources, or ideas for putting together, shall we say, my eclectic collection of furniture and decor. So it wasn't high-end flash -- it wasn't meant to be, tulpoeid. I subscribe to Dwell, too, and lately I've found I'm reading that snobfest mag while holding my nose. I get through it in 15 minutes and put it into recycling. I've held on to some issues of Domino magazine for months, even years. They go into my design idea file. That's what advertisers want -- for people to hold on to magazines, and see their ads over and over again.
view Forestdweller's profile
zzzzzzzzzzzzzzzzzzzzzzzzzzzz...
view Mid-C Frank's profile
that NYT article has such a patronising tone! i didn't buy domino mag (i live in australia and vogue living is my shelter mag of choice)
this article makes it sound as though the domino readership are all ditsy girls who still have sleepovers or something.
view red.door.read.'s profile
I always did actually feel it was too "girly," which is why I never subscribed. The few times I read it I felt it was too Sassy and not enough AT - not quite as much as the NYT article made it seem, but still I felt like the assumption was that men wouldn't be interested in it anyway. It's too bad because it was a good budget design mag, I just think they had too narrow a focus. What I don't understand is that they are also closing the website.
view travislessness's profile
when will the last issue drop? i'm looking every day. it's late.
view Lady J's profile
For those who say it was not sophisticated enough for you, and not enough like AT, here's a quote from the article about online posts on domino's demise:
"Most commenters linked to their own blogs or Flickr pages, and slideshows of their own homes, each bearing the distinct Domino imprimatur (much throwing of sheepskin, chic-cute tablescapes and Lucite furniture)."
That sounds a lot like what I've seen here on AT.
view Forestdweller's profile
Sorry.
I am feeling blue.
I thought Domino was inspiring,fun,and realistic.
Hate Architectural digest,Veranda is fussy,HB like my mom's house,BH&G too dumb...
Maybe the Times can do a Domino feature once in a while instead of all the stupid stuff they have in there every thursday.
I'll miss it!!!!
Guess I'll just go through my old piles of back issues until they get too dated...
One more to go...where is it??Not in my mailbox yet!
I hope all those talented people find something fun for us as a start up...
view mawilson's profile
Domino was the 1st magazine i ever subscribed to. i loved the pretty pictures and interesting ideas. some things were way out of my financial league, but at least they priced it so i knew. And That alone is pretty unique for shelter mags. I can't stand it when there's NO price of something in other magazines!!
So there, all you Domino Haters!!!;)
i still have most of my copies, and plan on keeping them for my great, great grandchildren!!! :)
PS. i predict with all the apparent support for this particular mag; not so much for other defunct mags, Domino will be back!!!
view MIAMI's profile
I'm just amazed they didn't go to quarterly before pulling the plug entirely.
view patrick (the other one)'s profile
I never understood why Domino had to put makeup stuff and girly stuff into it. It would´ve worked so much better without that stuff.
I will miss it. It was my favourite magazine.
view Lilli K.'s profile
I dislike how many of these design magazine catered to women when there are MEN, gay or straight who decorate too... And I agree with poisonhypnotique on that sentiment and yes, I'm a gay man who loves to check out what others are doing for inspiration to better my humble space.
Sounds to me like the magazine business needs to rethink it's business model when it comes to getting profit, if readership is bringing the subscriptions, it should help keep things afloat even if the ad are falling off.
Shame on those who insist on sticking to the old status quo even if it's long since become irrelevant.
view ciddyguy's profile
Domino was the best. It was one of the only American magazines I have a subscription to and it will be dearly missed!
view operaglass's profile
well said mawilson & operaglass, i agree w/you. plus the girls there were swell. i worked with them on a weekly basis. we all had a greta relationship. :-(
view blkbrrry's profile