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IKEA's Website Update: Check Out BRAVAD

6-25-bravad-kitchen.jpg

The Swedish Giant is turning new tricks. Clicking over to Ikea.com this morning we were surprised to see that they've improved their website with fast Ajax-y drop down drop down menus, live videos and a new navigation bar (It seems Apple's new nav bar renovation is trickling down)...

 
 

On a perhaps more interesting note, we saw that Ikea has a new kitchen line out, called BRAVAD, which is free standing and a nice combination of wood, laminate and stainless steel elements. In addition, we particularly like the modern handles that run across the cabinet faces and create a really nice horizontal line.

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Comments (15)

IKEA is swedish for OUT OF STOCK at their stores and the website beat me, an experienced web shopper, there I was, ready to lay my credit cards down and just a panting to consume some IKEA goodies and if I wanted it, IKEA did not want to sell it to me!
They taunt me, really they do.
I get email and there it will be, something I want and when I click the link in the email, hahaha, they will NOT sell it to me.
I hear neener, neener, neener, with a swedish accent, in my nightmares.

posted by witchdoc on June 25th 2007 at 8:29am
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Personally, I hate the new site. All the sounds and flashy stuff only slow it down and annoy the hell out of me.

The forgot the two second rule. As a retailer a site has two seconds to get the consumer's attention. Take more than two seconds to show me the goods, in a way that I can see what I want quickly, and I'll go somewhere else.

I gave them 10 seconds and I won't go back. Too much hassle.

Nice kilims though.

posted by boomer on June 25th 2007 at 8:34am
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yeah IKEA is very dissappointing. Everytime I have forgotten the time before that I swore never to go back to their web page or the store, I have gone, to buy something that they don't sell in their web page, gone to the store, they either don't have the item or they are out of stock, OR their quality is dissappointing. Good concepts, but the quality is not so good. Maybe they expand their Stockholm concept.

posted by Anusha73 on June 25th 2007 at 8:53am
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Maybe that title was supposed be "learning new tricks"?

"Turning tricks" is, of course, what prostitutes do for a living.

But maybe that's appropriate and exactly what was intended--

Whatever.

posted by MrGreen on June 25th 2007 at 8:56am
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What's dissappointing here is the poor grammar in the preceeding posts.

posted by BUU on June 25th 2007 at 8:59am
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I heartily agree with witchdoc - I've resigned myself to the fact that there is no such thing as an experience of visiting IKEA without disappointment and frustration built in.
Ah, and once, I had a funny/horrifying experience of standing in line downstairs at the IKEA customer service desk (in Elizabeth) forever while calling their 800-customer service on my cell phone. I got better and more accurate service on the phone. But I didn't know that at the time, and so let a person in the store encourage me to go on a wild goose chase. Very, very frustrating.

Oh, and yeah, their new website's terrible. It actually won't all fit on my screen at once (I have to scroll over to see over a third of it). Sigh. Not that their original site was that great to begin with! But at least I could see each full page on my screen.

posted by Sea on June 25th 2007 at 9:18am
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Or the poor spelling, it's very "dissappointing", as you pointed out, BUU.

posted by MrGreen on June 25th 2007 at 9:19am
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I quite like the new site. I have no problem fitting it onto my screen. You must be running 800x600 which was quite common maybe 8 years ago. Perhaps you should upgrade.

Though it the site takes a bit of getting used to, its easy once you get used to it.

Though with Ikea stuff in general it becomes a talent to find products which might last longer than 5 years.

Up here in Canada we don't have any really great mid priced stores for furniture like a West Elm, or Crate and Barrel to buy things from so for most people Ikea becomes a staple of everyone's home.

posted by jayomatic on June 25th 2007 at 9:29am
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I can't find anything on the site now. Where is all of their summer / outdoor stuff?

posted by Harley on June 25th 2007 at 9:50am
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i disagree...i just had a very fruitful visit to an ikea in virginia this weekend. lots of surprise finds...118" length cotton canvas curtains with oversize grommets, a very small sink...perfect for
my 'dollhouse' size bathroom.

posted by carol on June 25th 2007 at 11:45am
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well for some of us that are so disappointed that we write the word with a double s and double p to make the point of being disappointed, english is a third language, and Mr. Green does know to be negative and hold a grudge. very impressive. kudos to you

posted by Anusha73 on June 25th 2007 at 11:46am
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IKEA Bolingbrook was wonderful for us. We did our homework first to know what we wanted etc...including the kitchen. The they worked with us so we could make just a few trips up with a trailer/truck from three hours South for master bedroom, bath, hallway, living room furniture and kitchen with appliances. Everything but the staff was sub-par for service. But the staff were great! They helped us use the kitchen sale to offset the other purchases. They had the kitchen pulled and helped us load. They had our list of smalls for me to go through the store and the list of self-pull by aisle and bin. They were FABULOUS. We got quality treatment for less than Walmart prices and far better style and quality. We were thrilled!

posted by Cate on June 25th 2007 at 6:03pm
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I'm with Harley - they seem to have taken off all their summer/outdoor items. My sister tried to pick up a small outdoor folding table there for me recently and reported that she couldn't find any outdoor furniture for sale. Strange and both dissapointing and disappointing.

posted by CMcB on June 26th 2007 at 3:54am
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To be fair, IKEA's global sites launched a few weeks before Apple's redesign.

posted by sgcl on June 26th 2007 at 5:10am
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As usual, they've got pages full of items, with not one available for online order. Not very useful.

posted by Torrilin on June 26th 2007 at 6:48am
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