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Magazine Industry News: Metropolitan Home Closes

11-9-met-home-closes.jpgThe December 2009 issue will be the last for Metropolitan Home — Hachette Filipacchi Media announced earlier today that they will be focusing all of their energies on Elle Decor for the luxury shelter category.

UPDATE: According to Daily Finance, 13 Editorial Staff members, including Editor-In-Chief Donna Warner, were let go.

 
 

As the magazine industry continues to reel with the drop in ad revenue — we're left to wonder, who is next?

This particular closing is especially difficult as the small, core staff of Metropolitan Home has changed very little in the 36 years it has been around.

I'll update this post as more information is made available.


HFMUS | Hachette Filipacchi Media U.S To Close Metropolitan Home Magazine
MediaBistro | Hachette Shutters Metropolitan Home
Daily Finance | Metropolitan Home magazine becomes latest recession victim
Magazine Death Pool | Metropolitan Home and Connecticut Home & Garden: RIP November 2009
Gawker | Metropolitan Home Folding

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NEWS, magazine industry, Metropolitan Home, magazine closings

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Comments (53)

This is the *only* magazine I subscribe to. Truly sad news.

posted by CaseyBoot on November 9th 2009 at 1:06pm
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ugh, make it stop! :(

posted by bettyboop on November 9th 2009 at 1:07pm
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I can't breath.......

posted by noraL on November 9th 2009 at 1:08pm
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Augguguguguugh. What is left to buy anymore that has decent content?

posted by ksmile on November 9th 2009 at 1:09pm
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just graduated from journalism school. le sigh.

posted by lemondrop on November 9th 2009 at 1:11pm
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awww, come on! There's going to be nothing left!

posted by elissa on November 9th 2009 at 1:17pm
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Another one bites the dust..

posted by tashar on November 9th 2009 at 1:18pm
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If I worked at Elle Decor I'd be starting my job hunt right about now.

posted by mirandabee on November 9th 2009 at 1:22pm
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Dang, and I just subscribed!

posted by mntwmyn on November 9th 2009 at 1:24pm
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I don't think I've ever picked up an issue of this magazine, but that's sad for the people who worked there, and for the people who enjoyed reading it.

I still miss Domino every time I flip through one of my back issues.

posted by insanity_pepper on November 9th 2009 at 1:31pm
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I like(d) this one.

posted by art on November 9th 2009 at 1:38pm
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Ok....now I'm pissed.

posted by bali2 on November 9th 2009 at 1:38pm
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This is getting scary. It's like a plague. Very upsetting.

posted by GreatFriend on November 9th 2009 at 1:42pm
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Very sad. I can still remember when it was called "Apartment Life".

GreatFriend is right -- it is like a plague.

posted by Mid-C Frank on November 9th 2009 at 1:54pm
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devastating....can they bring back Budget Living? There's a magazine for the times!

posted by Bridget212323 on November 9th 2009 at 1:57pm
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I hope they're enjoying my subscription renewal fee that just went through.

posted by mattab on November 9th 2009 at 1:58pm
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I only got two magazines, Domino and Met home. Now both are gone. I HATE Elle Decor. I won't buy it.

posted by lorijo on November 9th 2009 at 2:08pm
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This is becoming like an Agatha Christie novel -- and then there were none.

I expected this one to go, because it focuses on big, expensive additions and kitchen renovations. But I'm still stunned by the loss of Domino, Blueprint, and other shelter titles that covered interiors that didn't require zillion of dollars.

I'm having to go to foreign magazines to get my fix. Here's hoping Britain continues to publish Living Etc.

posted by Lisa (Montreal) on November 9th 2009 at 2:08pm
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This is especially sad for the staff getting let go, right at the end of the year with holidays coming. Here's to hoping that the smart and creative minds from both Domino and Met Home can join forces to fill the (growing) gap in the shelter mag industry.

posted by ptowntara on November 9th 2009 at 2:27pm
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I am so SAAAAAAAAAAAAAAAAAD!
All my favorites are gone, and I LOVE dog-earring favorite pages, clipping awesome photos of rooms I'll never actually copy, looking forward to what is in my mailbox. You really can't lie in a hot bath and read the blogs like a brand new magazine. The worst of all is that now my husband wins - no more clutter, no more pictures I make him look at, no more requests for products I want him to buy me. Waaaaaaaa.

posted by rachelima on November 9th 2009 at 2:28pm
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Awww I love M.H. -- man -- there aren't going to be any good mags left soon.

posted by mlleErica on November 9th 2009 at 2:40pm
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If you have a subscription I think they will just send you another title in its place. I think that's what happened with another magazine I subscribed to that closed. I started getting Lucky magazine instead.

posted by Allicat on November 9th 2009 at 2:43pm
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I never thought I'd see the day...
...but it's about time. I let my subscription lapse over a decade ago, and they have been so irrelevant (That Met Home Showhouse here in SF was the WORST!) that I haven't bothered to pick up a copy off the newsstand in years.

Dwell seems to have already picked up where Met Home left off - I hope that Dwell continues with their excellence in the years to come.

posted by bepsf on November 9th 2009 at 2:46pm
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Let's share a moment of silence for yet another fallen favorite. I'm thankful I still have Apartment Therapy for inspiration.

posted by ngnerd on November 9th 2009 at 2:49pm
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are all shelter mags going to have to go online?

posted by Lady J on November 9th 2009 at 3:35pm
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I love the internet and what it has done for us, and at the same time I hate the internet and what it has done for us.

Met Home will be missed.

posted by J Dandy on November 9th 2009 at 3:38pm
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I wonder if some of Metopolitan Homes' ad revenue went to Apartment Therapy?

posted by lella on November 9th 2009 at 3:40pm
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It was the first magazine I was really addicted to, when Dorothy Kalins was editor.

Have to admit, I had gotten tired of it in the past 7 or 8 years, but... this is terrible!!!

I really don't like US Elle Decor -- it is the worst, least inspiring and most boring one.

I am very, very sad...

posted by mschatelaine on November 9th 2009 at 3:41pm
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"I wonder if some of Metopolitan Homes' ad revenue went to Apartment Therapy?"

Can you say "Sponsored Post"?

posted by bepsf on November 9th 2009 at 3:47pm
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Can't believe MH is folding, you usually have to go through 40 pages of ads before getting to anything of interest.

posted by greybreaks on November 9th 2009 at 3:55pm
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This really sucks. I like this online decor, but I love decor magazines even more. There is nothing quite the same as flipping through some great pages and ripping out the ones that really inspire me.
And here I almost recycled my old Metropolitan Home. It may just be a collector's item in the future, just like the other magazines.

posted by Aster on November 9th 2009 at 4:10pm
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there is nothing like sitting down with a good magazine. it is a seminal form of escapism. more transporting and uplifting than most anything else.

posted by Lady J on November 9th 2009 at 4:37pm
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I have had a subscription to Methome for close to 20 years -- and it is still exciting to get every time it comes. This is a sign that a magazine is doing something right. I can't even get through one issue of Elle Décor.

I suggest everyone on AT that is upset contacts HFM and lets them know how you feel:

http://www.hfmus.com/hfmus/contact_us/contact_us

posted by reco on November 9th 2009 at 4:43pm
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Nooo, I love Methome!

posted by Lizzykewl on November 9th 2009 at 5:03pm
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and I have a two year subscription...they'll probably send me a fashion mag that I have no interest in.

posted by Lizzykewl on November 9th 2009 at 5:13pm
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I get MH magazine, can't seem to unsubscribe. Finally, it will stop coming.

posted by nene on November 9th 2009 at 5:42pm
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Damn it. :(

posted by Djluckyonline on November 9th 2009 at 5:56pm
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wow that is a bummer!!!
i lived off of that and domino...and Im still recovering from the loss of domino...what am i going to do?

-liesel
http://faithhopelove365.blogspot.com/

posted by lieselcabrera on November 9th 2009 at 6:10pm
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My 2 year renewal just went through. Pizza for everyone!

posted by wild-er on November 9th 2009 at 7:00pm
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Aw shucks. another one...gone. It's a cruel world.

posted by ah2Bthee on November 9th 2009 at 7:21pm
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Geez! You’re killin’ me!! Budget Living, then Domino! I need the tactile satisfaction of turning a page! Stop the madness!

posted by Nef4tt on November 9th 2009 at 7:45pm
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this is the only home mag i like! i've been a subscriber for years. this is very sad news. they have better content than any other mag. blargh.

posted by kdkaboom on November 9th 2009 at 8:13pm
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This is so depressing. Every time a mag folds, it feels like a small death occurs. And it makes me, as a mag editor, pretty darn pessimistic about this industry's (and mine in it) future. Is this the end of magazines?

http://www.bookliciousblog.com

posted by thebookie on November 9th 2009 at 8:33pm
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Well, let's hope Living, Etc. hangs on. I have to say that Metropolitan Home had lost my interest in recent years -- it began to seem sort of staid and boring and too upscale. If Living Etc could start an American edition, all would end well.

posted by PaminBoston on November 9th 2009 at 8:34pm
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I've also been somewhat meh on MH recently, but that's happened before (subscribing for about 25 years) and they've sprung back. Now they won't have a chance to spring back again. :(

I think they may have started the "high/low"-type feature, which I've now seen copied other places. That's what I'll really miss! The editor's page was also better than most, although I've yet to see anyone whose editorials are up to Dominique Browning's. (RIP, HG...)

posted by lucybrown64 on November 9th 2009 at 9:17pm
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NOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!

posted by KWorld on November 9th 2009 at 10:55pm
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I have liked and bought Met Home for thirty years, starting when it was Apartment Life. Having said that, I thought it was too upscale for the times and wondered how it was doing. Those $80K - $100K kitchen makeovers just aren't relevant right now.

AT has the right vibe, but bepsf has a point -- sometimes the cross-over between the advertisers and the posts are a little ethically uncomfortable, and the fact that some retailers "sponsor" entire posts makes me really squirmy ...

It's a time of great change, and it's a pity that so many publishers are pulling the plug on these magazines when the housing market is now just struggling to get on its feet. Rather short-sighted. Why not slim down, revamp, and rethink?

Elle Decor, IMHO, is really uninspiring. It's just shelter porn. I think everyone gave John Mayer's loft -- recent cover fodder, a big thumbs down. I miss Domino. Heaven preserve Dwell.

posted by AustinSarah on November 10th 2009 at 2:28am
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WAHHHHHHHHHHHHHHHHHHH!!!!!

posted by jprich on November 10th 2009 at 8:31am
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Another sad day for shelter mags and magazines in general. I've subscribed to MH for years and always found it more accessible than Elle Decor, less dogmatic than Dwell and far more relevant than stodgy, ridiculous Arch Digest. I'll also miss Donna Warner's upbeat, thoughtful editor's notes as much as I will miss Ruth Reichl's at Gourmet. Just really sad.

posted by ruckus on November 10th 2009 at 11:18am
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OK, so what happens to the balance of my subscription? Dang! I had let go of my Elle Decor subscription and Met Home was my one indulgence. What's a girl to do?

posted by cliokitty on November 10th 2009 at 3:40pm
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For those of you wondering what happens to your subscriptions, usually the balance is applied to another mag from the same publisher that has a similar focus.

Evangeline
***********
http://www.bookliciousblog.com

posted by thebookie on November 11th 2009 at 1:01am
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Or a totally unsimilar focus... as when I started getting Glamour and Nylon when two of my shelter mags folded.

These companies really care nothing for their faithful subscribers. In one case I had just renewed. In the other case, I had just started a subscription (for myself and for a friend) and neither of us received a single issue.

The mag execs know months in advance when the axe is falling, but gladly continue taking in revenues from people who send them in good faith.

Despicable, IMO.

posted by mirandabee on November 11th 2009 at 6:09am
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This is one time I am thankful to be a procrastinator... They just called me to re-new my subscription for 4 more years at 50 cents an issue. I was going to send the form back in this week. Glad I didn't, I do not like Elle Decor.

posted by oandel on November 16th 2009 at 11:53am
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