Yes, it's finally happened. After one fellow eating McDonalds for one month (Morgan Spurlock), another fellow living without toilet paper for one year (Colin Beavan), and Corduroy spending the night in an apartment store, we've got a guy after our own heart. Mark Malkoff (of The Colbert Report) moved into IKEA in Paramus yesterday to live there for a week...
We actually got an email from Mark tipping us off to his glorious stunt, and we liked his pitch:
"New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he'd live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed. "
Unlike Corduroy or the others, were not entirely sure what Mark is setting out to prove, except that he's one big IKEA fan. We shall see.
He moved in yesterday and is documenting his week in video form on his website at www.marklivesinikea.com.
Copyright © 2008 Apartment Therapy
Wow... that would be fun! One thing is for sure, he will eat well. I love IKEA food!
view chrishelms's profile
This is dangerously close to one of those dinner party questions: which furniture store should each regular AT poster spend a week....
view JonathanB's profile
I remember some years back some one did a Real World Spoof about a group of strangers living at an Ikea.
view streepyj's profile
In one of the very first issues of ReadyMade, someone went to IKEA everyday and worked from an office on the showroom floor....
view aaron's profile
As a film student in college, late-night Ikea Elizabeth was a staple filming location.
view Squeegee Beckenheim's profile
Inane.
view sadia's profile
It's kind of a shame that you reduce NoImpactMan to "the fellow living without toilet paper for one year".
view angorian's profile
Creepy. I couldn't imagine spending the night *alone* in a huge IKEA store... especially in Paramus!
view bryan.nyc's profile
streepyj - YES! I knew this reminded me of something. I think that parody was posted on AT at some point, right?
From IKEA's standpoint this is brilliant. It represents great branding exercise, free advertising, and a way to ingratiate themselves the "broke young person" demographic.
view mmadden's profile
I can't type. I meant *A* great branding exercise and a way to ingratiate themselves *WITH* young people.
view mmadden's profile
Funny!!... and very flattered that Mark chose to sleep under my ikea artwork ZoZo#7 (episode#2)
http://www.campbelllaird.com/studio/news/news2.htm
Campbell Laird Studio
2004 Glencoe Ave,
Venice, CA 90291
Ph: 310 915 5319
http://www.campbelllairdstudio.com
view campbell L's profile
haha.. this is awesome! will someone go visit him?
view ciac's profile