Mark Malkoff Lives in IKEA

Yes, it's finally happened. After one fellow eating McDonalds for one month (Morgan Spurlock), another fellow living without toilet paper for one year (Colin Beavan), and Corduroy spending the night in an apartment store, we've got a guy after our own heart. Mark Malkoff (of The Colbert Report) moved into IKEA in Paramus yesterday to live there for a week...

We actually got an email from Mark tipping us off to his glorious stunt, and we liked his pitch:

"New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he'd live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed. "

Unlike Corduroy or the others, were not entirely sure what Mark is setting out to prove, except that he's one big IKEA fan. We shall see.

He moved in yesterday and is documenting his week in video form on his website at www.marklivesinikea.com.

Comments (12)

Wow... that would be fun! One thing is for sure, he will eat well. I love IKEA food!

posted by chrishelms on January 8th 2008 at 10:36am
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This is dangerously close to one of those dinner party questions: which furniture store should each regular AT poster spend a week....

posted by JonathanB on January 8th 2008 at 10:41am
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I remember some years back some one did a Real World Spoof about a group of strangers living at an Ikea.

posted by streepyj on January 8th 2008 at 11:02am
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In one of the very first issues of ReadyMade, someone went to IKEA everyday and worked from an office on the showroom floor....

posted by Aaron on January 8th 2008 at 11:17am
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As a film student in college, late-night Ikea Elizabeth was a staple filming location.

posted by Squeegee Beckenheim on January 8th 2008 at 11:34am
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Inane.

posted by sadia on January 8th 2008 at 12:05pm
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It's kind of a shame that you reduce NoImpactMan to "the fellow living without toilet paper for one year".

posted by angorian on January 8th 2008 at 12:55pm
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Creepy. I couldn't imagine spending the night *alone* in a huge IKEA store... especially in Paramus!

posted by bryan.nyc on January 8th 2008 at 2:55pm
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streepyj - YES! I knew this reminded me of something. I think that parody was posted on AT at some point, right?

From IKEA's standpoint this is brilliant. It represents great branding exercise, free advertising, and a way to ingratiate themselves the "broke young person" demographic.

posted by mmadden on January 8th 2008 at 2:59pm
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I can't type. I meant *A* great branding exercise and a way to ingratiate themselves *WITH* young people.

posted by mmadden on January 8th 2008 at 3:01pm
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Funny!!... and very flattered that Mark chose to sleep under my ikea artwork ZoZo#7 (episode#2)

http://www.campbelllaird.com/studio/news/news2.htm

Campbell Laird Studio
2004 Glencoe Ave,
Venice, CA 90291
Ph: 310 915 5319
http://www.campbelllairdstudio.com

posted by campbell L on January 9th 2008 at 9:10am
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haha.. this is awesome! will someone go visit him?

posted by ciac on January 9th 2008 at 10:56am
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