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New Blog: Blueprint Launches Bluelines

3-5-bluelines.jpg

True Style. With the newest issue of Blueprint on the newstands, Martha Stewart and her team have launched Bluelines a blog to accompany Blueprint. We've been checking it every-so often the past week and today we wanted ATers to see this post.

 
 

It addresses concerns a lot of us have with the abundance of products we showcase on AT but it also demonstrates how our communal knowledge and interest in these products can inspire us in creative ways.

I'm sure Blueprint Contributing Editor Rory Evans is much more thrilled with her DIY chair than the Anthropologie counterpart:

As the days passed, I feared I'd spent $998 on a chair that would be the furniture equivalent of Ugg boots. Our favorite line!

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Comments (15)

Oh my gosh, that quote jumped out at me too - that chair knocked my socks off the first time I saw it but now I am seeing it EVERYWHERE - I wish Anthro had a custom fabric process where one would have a lot to choose from to at least make the chair their own.

Lately, "Woods" by Cole and Son is my Ugg boots as wallpaper choice. I dreamed of it at first, but luckily it's been so hard to find a good wallpaper hanger that my urge for it passed, as it's become so ubiquitous.

Becky

posted by becky on 2007-03-05 14:23:30

oh P.S. is there anywhere to leave comments on their blog? If so, I didn't see it.

Becky

posted by becky on 2007-03-05 14:29:10

By the way, elsewhere on there, they quote AT as where they heard of Rasterbator.

posted by Curtis on 2007-03-05 14:30:38

I actually was interested in the next story down, which was the followup to the apartment makeover story. She says she *bought* most of the stuff they used in the makeover. I never really gave that much thought to it, but it never occurred to me that the makeover recipient doesn't get to keep the stuff. That seems so cruel, to give someone a fab new apartment and then cart it all away!

posted by Diane on 2007-03-05 14:38:15

Regarding the next story down, third photo--has anyone seen bright blue andirons before? Reminds me of the coated chandeliers in style lately.

posted by Jennifer on 2007-03-05 14:52:27

becky - I feel the exact same way you do about the Woods wallpaper. When I first saw it, I wanted it SO badly! We are in a rental apartment and I knew I couldn't wallpaper a room or a wall and was so disappointed. I thought about wallpapering a large board or foam core and mounting it to the wall behind our bed. I even ramped up our condo search efforts (not just for the sake of being able to wallpaper, but it was one of my motivators!)
Then... one day I saw the Woods wallpaper again in the 30th room setting, in the 20th publication, and I was just completely and utterly over it.
Now I would much rather paint my own unique tree wall mural or at the very least find a wallpaper that is less, as you pointed out, ubiquitous.

posted by Melissa on 2007-03-05 15:16:16

It's kind of like those papier mache square wall tile things that look curled up at the corner -- every once in a while I see them in a different HGTV situation; and at the gym I saw them on the Style network painted blue on a wall behind the people on a show called Fashion Police or something like that.

posted by Curtis on 2007-03-05 15:26:34

Jennifer, in the magazine print version they explain that they painted the andirons with Benjamin Moore Surf Blue paint.

Also, I seriously doubt that the apartment recipient "bought" her stuff with her own money- considering she is the editor of the magazine.

I like Blueprint, if not for the stuff in it, then at least for some of the ideas. That's how I shop anyway -
1. Can I make it? If not
2. Can I get it for free? If not
3. Can I get it used? If not
4. Can I get a cheaper version or substitute something else?

But I'm a tightwad.

posted by Lizzy C on 2007-03-05 16:30:52

Considering the resources behind this blog. I am disappointed. I couldn't find anywhere to post a comment either. This in itself shows it's true spirit or lack there of.

posted by Deb on 2007-03-05 18:27:59

i think that very same chair is in the new real simple article about mixing patterns...

posted by Brian on 2007-03-06 09:11:24

Weird, my friends and I were just talking about Blueprint the other week - saw the initial issue, but haven't seen it on a newsstand since. I assumed that they folded it after a trial run. Martha's got to push this one a little harder.

I also think that there's got to be a market for a home design mag with modern sensability that skews a little less "girls only". Maxwell, got one brewing?

posted by VeryVermonty on 2007-03-06 12:01:06

Deb - no comments on the Blueprint blog is pretty lame. What's the point of a blog if there is no interaction?

VeryVermonty - I saw the new issue on a newsstand just this weekend, and like you, I had assumed it had folded. Like you, I also with there was a home design mag with modern sensibility that was a little less "girls only". I'm a girl, but my own design preferences are for a clean, modern and slightly more masculine look. Domino, Blueprint and many others are so sugary-sweet sometimes I can't look. Dwell is so generic and full of $$$ products that are inaccessible to most people I know on average budgets.

posted by Melissa on 2007-03-06 12:24:44

I was upset about the No Comments thing too, but then their actual magazine website takes weeks to get updated too. However, they have are offering the very first issue as a down-loadable file. Yes, the entire issue!

Blueprint only had 2 issue a year until recently. Those other two were trial issues in order to gauge interest before they decided if it would be 6 or 12 issues a year. This is only the third issue and like other MS publications they make their money more from subscriptions.

posted by Lisa from VA on 2007-03-06 17:51:50

Well, I was pretty ticked when I subscribed in late January and then they mailed me my free trial issue but it was their Fall Issue (which I already had from back in fall of 2006). So I cancelled my subscription thinking it was folding and somewhat annoyed at their lack of professionalism and sure enough the new issue shows up on newsstands a few weeks later.

Still like the magazine though, just don't trust their subscription service

posted by Lizzy C on 2007-03-06 19:25:07

Did you see that their blog now has comments, since this afternoon? Wow, that was quick.
Good for you Blueprint!

posted by Lisa from VA on 2007-03-07 01:20:10