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News: Martha Stewart & FLOR

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When did this happen? Catching up on our catalogs and summer sales, we checked the FLOR site and discovered Martha Stewart is collaborating with FLOR on nine new color families. This is something new for FLOR � usually their catalog is organized by the specific carpet style and then broken down into color. By uniting various textures and patterns by color families, FLOR is really encouraging its customers to broaden their perceptions of mixing various designs. The new color families are very Martha, soft, earthy neutrals like Brook (above)...

 
 
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Acorn,
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Bisque,
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and Ginger.

We've also noticed that FLOR is increasingly marketing the idea of cutting standard tiles to introduce thinner borders and stripes into the carpet tiles (notice the thin borders on the Bisque and Ginger photos above). While this was always an option, it is being encouraged more now that FLOR has been accepted by more consumers.

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NEWS, rugs & carpets, inspiration, Martha Stewart, FLOR, modular, neutral

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Comments (25)

Stick-down carpet tiles are tacky. Martha Stewart will do anything for a buck.

posted by MrGreen on 2007-07-16 14:11:52
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What do you have on your floors?

posted by MamaChilanga on 2007-07-16 14:18:11
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MrGreen, I think in fact it is you who has jumped the shark.

posted by rachel (between denver/nyc) on 2007-07-16 14:20:06
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MamaChilanga, MrGreen has bare parquet floors so that he can tapdance when the downstairs neighbor's baby is napping.

rachel (between denver/nyc), it's okay with MrGreen if you have tacky carpeting or ugly chairs, and he would never dream of insulting your lack of taste, so there is no need for you to insult MrGreen.

posted by MrGreen on 2007-07-16 14:30:29
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Does anyone know if Flor tiles leave a sticky residue when taken up or does all of the adhesive stay on the tile?

posted by Michael W. on 2007-07-16 14:34:33
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Michael, the adhesive sticks the tiles to each other, not the tiles to the floor.

posted by Anne in Chicago on 2007-07-16 14:35:57
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I have had Flor for the past few years... Love it! No issues with stickiness. The only problem I have is my Aeron chair rolling back and forth across the floor will cause a few of them to shift occasionally, but thats easily fixed. I especially love that after a red wine incident, you can pull one up and clean just the one.

posted by Devyn on 2007-07-16 14:46:34
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There is no one on this site who is more insulting, tacky, sarcastic, and mean than MrGreen.

PLEASE do not engage with him. He ruins every thread that he's a part of.

posted by Sea on 2007-07-16 14:48:18
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Sea, you are amusing MrGreen. He salutes you.

posted by MrGreen on 2007-07-16 14:50:15
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Devyn what kind of Flor tiles did you order and where did you use them? I am thinking about Flor for my living room but I am kind of leery given some of the posts on AT. So I'd be interested to hear your experiences ( as well as other Flor users). Of course commentary on the product is most useful if people give what styles they have used ie House Pet vs Wide Wale. Thanks

posted by Trumystique on 2007-07-16 14:58:40
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We used the Modern Mix tiles in Green in our playroom/dining room combo area in our last apartment. They were a great alternative to an area rug, and the subtle colors were very pretty. We are thinking of going bolder in our new apartment's playroom, and using the Classic Quilt in Mango --crazy, fun bold colors! I resisted having rugs at all for a long time, but then my first Flor catalog came and I was finally able to give them a go.

posted by sarahlily on 2007-07-16 15:05:48
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Has anyone used these under a dining table? I have a client who asked about using htme that way, but I was reluctant given the chairs getting pushed and pulled in and out at every meal... and Devyn's comment makes me suspect the concern is well-founded.

posted by patrick (the other one) on 2007-07-16 15:08:30
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Oh, by the way, the Flor tiles we bought two years ago did stick to the floor (but were easy to un-stick when necessary). But shortly thereafter they changed the stickers so that they now stick to each other instead.

posted by sarahlily on 2007-07-16 15:10:11
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MrGreen? More like MrMean! Hehe.

Seriously though, I'm not a frequent commenter, but I've read plenty of yours, MrGreen, and I'm wondering, would it kill you to integrate some positivity into your life?

posted by rebecca326 on 2007-07-16 15:12:45
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saralily - aha! i was wondering what anne in chicago meant by her comment. i have old-school flor tiles -- back when the circular adhesive spots were meant to keep the tile stuck to the floor.

i think i might like the stick-'em-to-the-floor approach better, so the carpet doesn't shift (as devyn noted). and removing any sticky residue was easy enough with some goo gone.

posted by anh-minh on 2007-07-16 15:13:23
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So what prevents the tiles from sliding on the floor surface?

posted by Michael W. on 2007-07-16 15:36:37
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And thanks for the info, Anne in Chicago, and everyone! I had been thinking about using these for a while...

posted by Michael W. on 2007-07-16 15:39:30
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Michael - friction. The tiles have a rubber backing.

I have a Flor area rug in my living room--a bad place for it! It's really very commercial-feeling. I have the Zooty Tooth in grey and cream. Look for it on Chicago's craigslist in January.

posted by Anne in Chicago on 2007-07-16 15:40:41
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Anne in Chicago, what do you think makes Flor not work as a living room area rug? Is is the texture you chose, the thickness etc?The whole reason I am attracted to Flor tiles is because everytime I move I can rarely use the old rug in the new place. I thought Flor would be perfect for this and future apartment situations. Should I forget Flor and just buy a rug and resell if I move?

posted by Trumystique on 2007-07-16 16:00:01
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The reason it doesn't work in my living room is that the texture and material is very commercial in feel. It probably works great in high-traffic homes and areas, but I have no kids or pets, and wish I'd gone with a more classic rug. Maybe some of the other tiles are better, though. I suggest ordering swatches before buying (they make great coasters).

posted by Anne in Chicago on 2007-07-16 16:09:29
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Thanks for your feedback Anne and Devyn!

posted by Trumystique on 2007-07-16 17:27:30
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I put Flor tiles in the lobby of my Co-op ("Home Movies" - popcorn) It looks great. I did not use the "dots" to stick the tiles together because it is easier to take up when people are moving in and out. The rubber backing keeps everything in place and it looks great. It was inexpensive and I didn't have to stick with typical rug sizes.

posted by David n DC on 2007-07-16 17:28:23
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80% of the loft is in Flor. "Pet Hair' variety in black, with some color accent tiles. I find it phenomenal: almost nothing shows, and when the cats throw a hairball I wait till it dries and the vacuum cleans it all away. All of it. No residue sticks. No problems with shifting, even under my dinner table, but that may be because I went wall-to-wall.

posted by FJ!! on 2007-07-16 19:18:53
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After saying, "holy crap," when I got my $7500 linoleum estimate for my basement, I ordered FLOR. It should be here in a week or so. I'm pretty excited, mainly because I'm not sure I've fixed a basement leak issue; if these get wet, I can just remove a few and dry them out. That's the plan, anyway.

posted by brittanykate on 2007-07-16 23:33:23
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We have a toddler and a not 100% housetrained dog--FLOR has been great for our living room. Love it.

posted by NCB on 2007-07-17 12:17:59
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