apartment therapy changing the world, one room at a time

not surprised that his store on wooster street is closing. there's a floor sample sale going on and they are leaving the premises.

Todd Oldham must be a cat. His apparel business bombed. His shows for MTV and Bravo were meh. His housewares for Target bombed. What makes Old Navy think that it will be different this time?

I personally like Todd Oldham's playful use of color and his DIY spirit. But sometimes all you need is a little TO... too much just spoils the soup.

I agree with you, Hejiranyc. I don't like his chairs for Lazy-Boy, either. His were better than what L-B was doing only in comparison. They didn't stand on their own, if you know what I mean. So, good luck to him. He seems like a nice guy.

Bravo for Todd! I love his designs-my Lazy-Boy chair is gorgeous and I still have alot of his Target stuff...looking forward to his Old Navy line.

I have some Todd Oldham for Target bedding too... but I finally came to the point where I realized that I am not Marcia Brady.

Is he going to fix the horrible fit of 95% of Old Navy's clothes?

On a related note, I'm loving Old Navy's new ad campaign(s)! Very moody (in a good way)...

My concern is with his new boss.....Dawn Robertson is a witch to work for.....I should know...she's my old boss. Good luck Todd (and watch your back buddy)!

actually the sell-thru on Todd's merch at TARGET was really, really, really good.

I think he will succeed, but only if he acts as a true creative director for an established brand and NOT as a celebutant stylist.

That is, it would be better if he didn't "oldham-ize" the entire merchandise assortment, but rather used his creative eye to finess it.

But I agree with Talloush. the first thing he needs to do is fix the fit and adjust the sizes of the line. NOTHING in that store makes sense.

I am curious as to why old navy brought him on.
One would think that they sense a need for change. But all I ever seem to read is how Old Navy is the only brand of GAP that was making money. Am I wrong on this?

I am so grateful for the Charley Harper book he put together. I just saw the book for the first time the other week and was mesmerized. It makes me want to seek out the actual prints.

REASON WHY a few of the past few comments might be slightly (again, slightly) wrong might be this (and yes, I did work for the gap, blah blah)


Gap Inc (Banana Republic, Gap, Old Navy) is split for different tastes and budgets. Banana Republic = High End (with free seamster services and very well paid employees). Gap = Middle Income (Slightly lower end than B.R. stylish clones of well/ very well designed clothes with a little off-beat pieces and well paid PART TIME employees with flexible hours). OLD NAVY = Low price clothes for low income people. (Pieces as low as 2.99, lots of trinkets and lots of overworked underage employees who get minimum wage) And this is why it looks like OLD NAVY is the only one that makes money when in reality they all make really good money, however only OLD NAVY makes more net profit. For example, a single small Gap store makes around 14 million dollars a year with about 150 costumers per day, but after taxes, bills and employees/ managers, and the clothes sold and floor samples, most of it is gone, whereas and OLD NAVY store sells most of it's merchandise either full price or dirt-cheap sale price to a LOT more people. You've to remember, a single 59.99 dollar shirt from the Gap = Thirty 2 dollar OLD NAVY tshirts, so there goes the fit, the quality and the overall design.


I'm thinking what they're trying to do is spend less in labor and up the prices to Almost-Gap level, so instead of 2 dollar t's they'll have 30 dollar sweaters. And that's where this guy comes in, new blood.

I say good luck for them because they've managed to make a lot of money and it's one of the few places I've actually loved working for.