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Openings/Closings: Elle Decor to Close?

8-20-elle.jpgHoly Furniture, Batman! Home's down and Elle Decor is in trouble too!

It's just a rumor as of yet, but these things usually have some truth to them... Via Gawker: "We hear that home decorating magazine Elle Decor is in trouble...

And Home Magazine is definitely closing. From Hachette CEO, Jack Kliger: "I have announced today that due to the steep decline in the middle market for the shelter category the company will suspend publication of HOME magazine with the October issue."

 
 

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Comments (21)

Doesn't surprise me - I stopped buying these years ago.

posted by bepsf on August 20th 2008 at 11:00am
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I'll believe it when I see it on Magazine Death Pool:
http://www.magazinedeathpool.com/

posted by Lisa Hunter (Montreal) on August 20th 2008 at 11:03am
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I also heard from a well placed source that the periodic Vogue design magazine is no more.

posted by fawn on August 20th 2008 at 11:05am
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I'm sorry to hear that. My parents used to get Home Magazine in the 80s (along with the then very cool and hip Metropolitan Home), and it was a good resource for more affordable and achievable home renovation and interior design advice.
Elle Decor has never mattered to me. I would cry, if the following magazines were ever in danger: Elle Decoration UK, Domino Magazine, Dwell, Living Etc., Readymade.

Metropolitan Home has become half as boring as Architectural Digest. Which brings me to: Who the hell still reads AD???
I would think, AD would close before Elle Decor!

posted by lolax on August 20th 2008 at 11:10am
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I used to read the dutch Elle Wonen version, and flipping through old issues I'm surprised to see how quickly the designs were dated and boring. After having been presented the umpteenth Italian €5000 couch, I downgraded to magazins with designs more in my (meager) income bracket.

posted by aad on August 20th 2008 at 11:12am
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the best mag. out there and it is going down---i have another 3 or 4 years to go yet on my sub.
God I hope they do not give me Domino for the next few years!!! It's the worst mag. on the shelf!

posted by poptart on August 20th 2008 at 11:12am
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I was not impressed with Domino. I have subscribed to Elle Decor on and off for many years. It is my favorite, but even now, I flip through it a couple times and don't look at it really. I considered picking up Architectural Digest on one of their cheap offers, but didn't get around to it. That one was always kind of stuffy or something. But jesus, did I think Domino was flighty and shallow. It didn't show me anything I didn't already see everywhere, and acted like a little punk. I'm sorry, I wasn't assaulted by the magazine, but it did make me feel a little sick, like I was reading Sassy and eating a box of Entenmann's.

posted by K T G on August 20th 2008 at 11:19am
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It's true and it's posted.

http://www.magazinedeathpool.com/magazine_death_pool/2008/08/rip-shelter-magazine.html


Grim

posted by Grim Reaper on August 20th 2008 at 11:20am
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i was reading on wwd daily that all magazine subscriptions are way down. so there will probably more magazines shutting down.

posted by deesse on August 20th 2008 at 12:00pm
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oh god. i can't imagine there not being Elle Decor.

posted by kristian on August 20th 2008 at 12:02pm
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Generally speaking, diversity is a good thing for any system (in this case, magazine publishing) that wants to survive and flourish. But I find it difficult to differentiate between many of these 'shelter' magazines... here's hoping that the quality of those which weather this economic crisis will increase.

posted by davidasposted on August 20th 2008 at 12:04pm
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Ouch, I just renewed my 2 year subscription yesterday.

Pretty please! Don't close!

posted by I Love Upstate on August 20th 2008 at 12:12pm
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When i subscribed I would get my issue 3 weeks after it hit the newsstands - now I just buy them.

posted by Bridget212323 on August 20th 2008 at 12:42pm
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Maybe I am old school, but with talk of more and more magazines moving content on line in order to stay in business is very unappealing. Magazines, newspapers and books are more than just content and ads. They are tactile, often times collection worthy and are unconditionally accomidating whether read on on the beach, in bed or in a big comfy chair by the window on a rainy day.

I have no problem switching my monthly bills to on line, but having to use the computer or other electronic devices to read periodicals and such is where I draw the line. I spend enough time at the computer on a daily basis, I don't want to spend my leisure time there as well.

posted by Seaside on August 20th 2008 at 1:02pm
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To Seaside: HEAR, HEAR!

posted by Michael W. on August 20th 2008 at 2:35pm
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This would really seem to be a wake up call for the entire interiors industry. There is a lot of expense that goes into shutting down an operation like Elle Decor or Home, so if their owners have decided to close up shop, I would imagine that they are not anticipating a turnaround in housing or interiors interest for several years. The Home statement is really the most chilling because it would suggest that the market between college dorms/starter apartments (Target furniture, Readymade magazine) and Malibu/Hamptons compounds (the $35,000 sofa, Architectural Digest) is drying up. Elle Decor is definitely the world of the $2000-$10,000 sofa.

That middle market is a pretty big chunk of the business.

Maybe John McCain was right when he suggested middle class ends at $5 million dollars.

posted by RichardinLA on August 20th 2008 at 4:00pm
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liked Elle Decor in the beginning, but eventually I just found it boring. Can't be too boring in such a tough economic climate. Architectural Digest will probably stick around for a little while. Folks who can afford to buy the stuff advertised there aren't hurtin' as much as the rest of us.

posted by charlenemcbride on August 20th 2008 at 4:13pm
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well, i now rely on magazines like world of interiors, brittish elle decor, casa vogue and others for inspiration.

posted by patrickmc on August 20th 2008 at 5:58pm
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A bit off topic, but speaking of Domino...

Did anyone else wince seeing the Keep Calm and Carry On poster featured in the NEW issue?

posted by Lisa Hunter (Montreal) on August 21st 2008 at 11:31am
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Obviously Olivia's Monjo's death has something to do with the Home cancellation.

I have a year and a half left on my subscription -- wonder if they'll sub something else or just leave me hanging?

posted by madampince on August 22nd 2008 at 6:48pm
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Oh, no - this may seem silly, but though I seldom buy these, their very existance enriches my life.

I was brought up in deep, depressing poverty, where new things were usually for other people, and while I'm an eco-buff I still love sheer silliness, and think we pare down our society, and our basic desire to acquire, at a cost far greater than airmiles, or CO2 emissions.

Sounds lame? Maybe so, but a life where people can do this stuff is a life that allows for human rights, tolerance, quirkiness, humour.

A life where they are gone is one step closer to the Taliban, the Mao suit, the concrete "machine for living in" Dalek utilitarian euthenising bleak survivalist mode.

Okay - extreme! But - totally wrong? I don't think so.

Long live Apartment Therapy!

posted by yeti3a on August 23rd 2008 at 11:52am
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