apartment therapy changing the world, one room at a time

So is that bathtub on sale? It's nice.

I remember when SoHo wasn't SoHo...gentrification? they were gentrification!

I guess no one can afford that $8,000.00 bath tub anymore.

certainly a sign of gentrification in the area? soho has been gentrified for 30 years.... perhaps the bourgeois no longer want to spend 8k on a bathtub.

I would have to agree that Waterworks came long after gentrification had waved its magic wand over SoHo. And the fact that it morphed from a local store to a national chain is metaphor for SoHo's change from interesting galleries and shops to a high-end shopping mall. Perhaps this closing is a sign that SoHo might morph again into a neighborhood of locally sourced goods and art? Hope springs eternal!

You bet the rich are not buying $8K tubs anymore..Heard that in addition to the Soho location, they abruptly closed half of their stores around the country and couldn't cough up a dime of severance to those they laid off ..including the poor schmucks who had been employees for 10 plus years! After selling the most expensive products in the industry was that was the best they could do? Proves they have zero money and are about to crash and burn.