apartment therapy changing the world, one room at a time

$49K. Good luck to them...

Airstream's... Cool

A DWR Airstream? Kinda cool, but does it have to come with that annoying red DWR plaque on the side of the trailer?

This has to be one of the most ridiculous things I've ever seen. No wonder why DWR can't make a profit...or did they just do that for Q1. Sure, it looks cool, but how many LOYAL DWR consumers are going to strap this to their Prius, or Jags, or whatever DWR customers drive these days and hit the country.

It's like, "let's pull whatever we can from 50 years ago and see if it can work". Might as well sell a Curtis Mathis TV soon with stainless steel legs, and knobs.

nuts

Well, if a person was thinking about selling their house and hitting the road in ANY kind of trailer for some reason, they could probably afford it for the price of their house.

So I can KIND of imagine it possibly panning out.

*holds breath for IKEA knock-off that costs about the same as an entry-level Hyundai*

Not within reach- AT ALL-

On a recent trip , we met a lady with a scamp trailer-
MUCH cheaper, adaptable interiors that can actually be "designed" and are not just about pasting together the latest surface trends that are overpriced and won't last!

http://www.scamptrailers.com/index-2.html

On one hand this shows the pretentiousness of "Design" (with a capital D), as opposed to just really good utilitarian design (which can be just as beautiful, as AirStream trailers are).

On the other hand, it's pretty cool! I wish I could afford one, and to say otherwise would be sour grapes. The Heller dinnerware is classic and timeless... definetely not "the latest surface trends that are overpriced and won't last."

Maybe it's just me, but I'd kinda want to punch anyone who bought this in the face. And I swear, I am not a violent person. It's soooooo...obnoxious.

Their mistake is taking themselves too seriously. No one is really going to buy it. Why couldn't it just be a fun exhibition, a marketing shtick to sell their "Small Space Solutions" or whatever they call it? I'm mean, it's cool. It's just not real.

Oh. Duh. DWR is thinking about the huge Baby Boomer retiree market. Sell the big house in a cold climate, load up the ultra-mod Airstream, and head for the wide open spaces, preferably those that allow the comfortable playing of golf in December.

Question is, do Boomers want a repeat of the same dishes they thought were chic in 1972, or do they feel they've grown beyond that?

Don't knock DWR.
If you are an airstream fan, you would know that this isn't their first foray into co-branding/marketing. They have recently had a Quicksilver Airstream as well as a Hello-Kitty one. It seems that on occasion they partner up for some cross-promotion.

So what?!

And an Airstream, DWR model or not, is not cheap. It's the ultimate.... I can't wait to have my own one day!

I'm with lulu on this one...Not Within Reach At All.

I think it is incredibly cute. After you lose the red plaque. Just called my closest Airstream dealer, they said they had one for about 7 days, and Tom Hanks bought it. Another one is due on the lot in a couple of weeks.

Airstreams are HOT! They almost succumbed to the self-contained RV juggernaut. The loyalty of the tribe resulted in continuance of the line and new models. The DWR model can be pulled by a car, contains a shower and WC and is surprisingly well-priced in its feature-range. Me want.

I like the Scamp, too.

I guess I am simply not sure what AirStream gains by joining with DSW, other than a fractional increase in marketing- the coolest thing about the AirStream IS their fine utilitarian design, as Jyo Jyo mentioned.

At least joining with Hello Kitty and QuickSilver brings a new take which joins a unique design and particularly successful consumer niche with a classic one, rather than simply pairing it with a dull clearing house for “taste” to be consumed by those without enough creativity the create their own surroundings.

Walking into a used AirStream, which you can get for a mere $2000, and making it your own, is SOOOO much cooler than the brainless, uncreative consumption of yet another conservative, thoughtless, “contemporary” (boring)sales gimmick.

Even better is buying a used Chevy Van for $500 and making it to an unbeatable vacation house on wheels, allowing one to summer all over America, driving right up to the north rim of the grand canyon, opening the side door watching the sun change the colors of the stone as it sets…..there are some places an AirStream can’t go!

Now, THAT is design within reach!

I've desperately wanted an Airsteam since I was a little girl. The shininess is hypnotizing. If it has a swell interior to boot, all the better. Maybe I can afford it by my golden years.

oh, yeah...isn't that what appartment therapy is all about?

I don't get it. Why all the animosity towards DWR? Yes, they are expensive but so are a lot of places. Didn't DWR have a hand in educating people about many mid-century modern masters and making good design accessible to people without having to be a member of the trade?

Get's better. There are also a Ralph Lauren, LL Bean and Nautica versions of the Airstream. The Ralph Lauren goes for $100K with part of that money going to their charitable foundation.

This isn't a bad idea, but I don't think it is well executed. Honestly, I think Airstream's line of very modern Bambis from a few years ago work better. I'd rather see more custom-designed stuff. The Nelson clock really seems out of place. Why not take advantage of the small scale and downsize the furnishings?

When are people going to get it that "within reach" means in stock and ready to ship, not necessarily affordable....
it's a change from the old days when you had to go through a designer to get this stuff, and there was a long wait.

Well, I'm a bit late on this post, but will put in my two cents anyway.

I was on the Web doing a search for the DWR airstream and should have know AT covered it.

My retirement home for $50K. In the backyard of a $60,000 house I buy in Mexico

ojala que ...

As an airstream fan when I first heard that they had partnered with DWR I thought it would be a lot better than it has turned out to be. I find the interior to be a bit bland and agree that the wall clock looks out of place...That coat rack looks like it will get in the way and I can just imagine everyone bumping their shoulders into it.

This trailer is NOT light enough to be towed by most cars. It's maximum weight is 4,300 lbs., which requires at least a mid-size SUV or truck (Note to all you green hipsters: NONE of the hybrid models have that kind of towing capacity).

The price is a little outrageous, but think about this.. 65% of all airstreams manufactured since 1940 are still on the road, and you can often get financing for these things that is tax deductible. I think I'll hold my breath to see what the Airstream-designer partnership comes up with... (I LOVE the idea of an IKEA model!)