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Ikea's Biggest Seller Ever: FAMNIG HJÄRTA

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So you want to be a famous designer? We had the good fortune of spending yesterday afternoon with Harry Allen, who told us, apropos of talking about great product design skill aligning with great product design success, that the most popular product in Ikea's history was their heart pillow with arms, the Famnig Hjärta, designed by Anna Efverlund. Who would have ever thought that this 100 % polyester, $9.99 corny cushion would be a bigger seller than the Billy Bookcase, the Lack Shelf or Harry's own Kila Lamp? Harry said he knew the secret....

 
 

...The color red. People just love it.

Here's a nice article from Slate about touring Ikea in Sweden with Anna Efverlund, IKEA: A Force for Aesthetic Good.

Comments (19)

yes the masses are easy to please.

posted by LoriSF on April 7th 2009 at 7:14pm
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I don't know about the color thing. I like the pillow because of how exuberant it is Even though it only has arms and no face or other body parts, the pillow seems genuinely thrilled to see you.

posted by slowdown on April 7th 2009 at 7:25pm
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slowdown that was so cute!

posted by LoriSF on April 7th 2009 at 7:31pm
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huh? really? i definitely would've voted for the lack shelf, which is nearly as cheap ($15) and much more useful. AND it won't get thrown out in a year because its a cheesy tchochke.

posted by mh330 on April 7th 2009 at 9:06pm
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You can't hug a LACK, nor can you make it pat your head when you're sad.

posted by Mlle Kate on April 7th 2009 at 11:24pm
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I've always thought it looks creepy. I thought everyone had a fake anglepoise type lamp from IKEA.

posted by hrhprincessfiona on April 8th 2009 at 3:21am
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i love the hands! i can say if something makes me smile everytime i look at it, i'm totally compelled to buy it. I'm sure thats true for other people as well. Red rocks as well.

posted by vazius13 on April 8th 2009 at 9:35am
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Bought one shortly before a breakup and it IS very comforting. I think it's the flexibility of the arms to be flung wide; makes it feel, like the others said, welcoming, accepting, happy to see you!

IKEA has great normal stuffed animals, by the way. Really good snakes, a giant spider, and a crocodile!

posted by That70sHeidi on April 8th 2009 at 10:02am
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It makes you feel loved.

posted by jennywren03 on April 8th 2009 at 10:55am
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I think that saying it's success is due to it's color isn't totally accurate. It's simply a reinvention of something timeless. A heart. A hug. Such abstract ideas reflected in a simple, accessible design.

What's not to love?

posted by DialJforJake on April 8th 2009 at 11:19am
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Its funny the biggest selling things are so weird. At Office Depot one of the biggest selling products was the fish screensaver that we had on all our monitors. We sold those things like they were going out of style.

posted by girlonthem00n on April 8th 2009 at 6:43pm
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no thanks! i guess i'm not one of those people contributing to the statistic.

i always thought they were creepy!

posted by joshhh on April 9th 2009 at 12:26pm
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I'm another person who thinks they're creepy.

posted by Brandyjane on April 11th 2009 at 3:34pm
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:-D they had them in small for a while, and i put a few of them on gifts as part of the wrapping.
i always liked it, even though i never had room for it (not much of a pillow friend).

posted by maike on April 11th 2009 at 4:17pm
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Sorry - another stunned vote against the cushion. I think they're revolting, and creepy as hell! I can't believe they'd outsell the billy, expedit, or that godawful klippan couch.

posted by good_story_huh on April 11th 2009 at 10:39pm
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Was given the pillow as a gift, and as a person very much against cheesy stuff, I didn't expect to keep it long. However, it is a very comfortable pillow- great lower back pillow, great neck pillow (flip it upside down and lay your head in the crook of the heart), and a great hugging pillow. I still have it.

posted by lz on April 12th 2009 at 12:46am
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I'm surprised I thought the billy bookcases would be number 1

posted by absOsteele on April 12th 2009 at 8:16am
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I agree that the pillow is silly, but it does always seem thrilled to see you. I got one for my niece and one for myself- it still lives in the bedroom and always seems to coordinate with any bedding I put on the bed. It's just a silly goofy happy thing. Maybe it works for the silly goofy happy people in the world?

posted by Rev. Bee T. on April 13th 2009 at 7:29am
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I really, really dislike it. But there are worse things in the world that are about as popular (Crocs come to mind...)

posted by Sian on April 13th 2009 at 10:00am
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