apartment therapy changing the world, one room at a time

"G.T. Design. is the modern rug company." So starts the G.T. Design. Press Kit. There is nothing so amusing, or strangely inspiring, as Italian design-speak translated into English. When talking rugs, for example, the G.T. Designers are unafraid to throw around phrases like "renewed figurative power," or words like "scenographical" and "symbology." At a certain point, the sheer unintelligible audacity of their language tends to carry you away. Perhaps, you think, they really have recaptured the ancient meaning of the rug.


Whether G.T. Design. has "freed" the rug or not, I do not know. But I can attest to the beauty of their Kama collection. The exceptional thing is the color. The rugs are made from some form of antistatic, bio-degradable cellulose and have extraordinarily brilliant colors. When the single color Kama rugs are placed on top of the rougher, flat-hued Coconutrugs (below,) the effect is striking and yet also informal and earthy. I first saw these at Les Migrateurs on Duane Street, but I think they are no longer in that collection. You can find them online, however. The downside is that you must pay dearly to be a part of this magnificent symbology. A 6'6"x6'6" Kama will set you back almost $3,000, and a similar sized Coconutrug is about $400. They do have runners and smaller sizes, however, that are less expensive. For those that have the money and who are looking for "new aesthetics and new vocabularies in response to ancient needs and new demands," we're confident that a Kama purchase will not disappoint. OHR