
Play, Live, Create. Ikea's new ads by Jung von Matt take the shape of floorplans. Can you see the words buried neatly in the plans above and below? Our apartment is only about the size of the "li" of live. What about yours? Via: Core77

Play, Live, Create. Ikea's new ads by Jung von Matt take the shape of floorplans. Can you see the words buried neatly in the plans above and below? Our apartment is only about the size of the "li" of live. What about yours? Via: Core77
Excellent ! I've seen this ad last weekend somewhere else on the web, but didn't recognize there were letters !
view Jany's profile
I think I at least have all of "play."
view orangejuce's profile
This is very "magic eye"... couldn't see it at all, and now *all* I can see are the words.
But they'd all be a b!tch to furnish!
view patrick (the other one)'s profile
i really like create. i could live in create.
view ung's profile
It says "PLAV"
view Alan's profile
Okay, I consider myself a fairly out-of-the-box thinker....I've worked in graphic design a little too, but it took me a WHILE to see the word Play. Live was easier, probably because I knew to expect it, but I kind of feel like the average passer-by is NOT going to see it at all.
view st@cy's profile
What's supposed to make the "V" a "Y" is that funny little swinging door icon there. It's a stretch, but it kind of works.
I do NOT think that the Fire Department would allow such a thing as "Create" be built with that scary dead-end maze at the top left of the "T". And P2 is right -- furnishing all those narrow spaces would be very difficult!
view Curtis's profile