apartment therapy changing the world, one room at a time

How very cool! It reminds me of a store that used to be here in NYC called Think Big where everything was oversized. I love that the configuration can be changed - great design!

I want one :) To bad it's just a prototype. I am looking for a stylish desklamp, LED, sleek, adjustable and affordable (

the shape is awesome. if this were used just as a living room/bedroom lamp i'd be put off because i wouldn't want such a large reminder of 'the grind' in my home. but it'd be really cool in a home office!