
DWR has aged gracefully with only a few bumps along the way. Founded with the mission of making modern furniture accessible, they've delivered, spread like Starbucks and experimented with what modern means. They also went public, introduced modern bedding and kids stuff, ditched them, lost money and then lost founder, Rob Forbes. Ouch, that hurt. Now they've tried to return to their roots promoting original, great design...

Hitting hard at promoting the designs and the designers, you'll find great pieces at DWR in a limited range of colors and fabrics (that's how they keep them in stock). You'll also find them expanding again. With Airstream trailers, The Kithaus and a new Tools for Living line, look for new "Tools" stores to be popping up soon to deliver a knockout punch to MoMA's and design shops everywhere.
Started by the San Francisco modern furniture mafia in the late nineties, DWR is great modern antidote to Pottery Barn and Crate & Barrel when you need one.
Specializing in classic modern designs, the once strictly-catalog vendor now has three six SEVEN stores in New York and is the local place to go for modern furniture staples -- sofas, beds, and an impressive selection of "seating solutions."
A typical DWR sofa will run you between $2,000 to $3,000. Look also for their handsome mirrors & the famous Eames plywood chair.
Problems? DWR has rapidly expanded to become one stop shopping for the modern design world and it has had three effects:
1. their service is excellent as they aim to please, but
2. their collection is fairly stable and not a great deal of quirkyness sneaks in, and
3. their prices are on the high side. If you dig around you can find many of their pieces elsewhere for less, but you won't get the service and the quick shipping.
NYMetro says: DWR, of mail-order fame, offers modern-design classics from newcomers like Shin and Tomoko Azumi and old masters like Marcel Breuer, Mies Van der Rohe, and Jean Prouve.
>> Go To Original DWR Post
(Updated from 2005-08-08 - MGR)
(First reviewed on 3.3.04)
Another problem is that every single item has to be shipped to you, at your cost via Fed Ex. Nothing is in stock, not even the lamps.
view SFGail's profile
For Toronto based AT lurkers, DWR just opened a store here last Friday (At King & Spadina).
view John Mac's profile
yes, the service at DWR is excellent. Prices can be high but occasionally they give discounts to regular customers (around xmas time).
view timmy jr.'s profile
Hi John Mac - I'm looking forward to going next week. And Crate and Barrel opens at Yorkdale fall 2008. In the meantime I like the Leslieville strip - especially http://www.studiopazo.com/
view peacelily's profile
I have to admit - I really do like DWR. Yes, their prices are high; however, they do have pretty good online sales, which occasionally includes free shipping, even for large items.
I bought a coffee and side table on clearance from DWR for 90 and 150, respectively.
view david's profile
I really appreciate & like DWR a great deal. Every person I've worked with there has been bend over backwards helpful, friendly, & very easy going. The studio in Santana Row, San Jose were particularly helpful when I was trying to find house numbers that were on sale. I think they're a rare breed that not only sell stuff (which anyone can do by the way), but have done a pretty awesome job of educating the public & making intelligently designed merchandise a more widely understood cultural phenomenon. I think they take a good share of the credit for this, & I hope that they don't deviate from that particular formula because I think everyone would lose if that were too happen. If DWR had not been created, I wonder if modern design would get the attention it deserves in the marketplace. Sure buying stuff is of course fun, but I think they've also made learning & educating ourselves as equally enjoyable as well. No business is a zero risk endeavor but we try to mitigate the risk to a manageable degree, kudos to them & Rob Forbes.
p.s.-I don't work for them in case you're wondering, nor am I a shareholder.
view Duncan's profile
DWR is more often than not the best place to buy what they offer. Try the other places - Unica, Hive Modern, etc. - and they will tell you that it takes 10-12 weeks. Why? Because they do not actually have any of the items. At least DWR has the stuff in their warehouse.
Their prices are high but the service is great. I used them (Minneapolis, MN) to redo my office a few years ago and they were fantastic. Since then, I've purchased a number of items for my loft. No complaints. Prices are high but... Excellent service.
view SeanG's profile
Everyone has mentioned that their prices are high, but no one has mentioned how relatively low the quality can be. Many times I've eyed something I LOVED in the catalogue, only to go to a store and see it in person and think it looked shabby and poorly constructed.
I've also always found their name laughably ironic--within whose reach exactly, those with immense disposable incomes and even more immense apartments? Don't get me wrong, most of their stuff is gorgeous and of impeccable quality. Just wish it was within MY reach!
view Metroslob's profile
What puts DWR "within reach" today is that they're a chain, so they have shops in places like Scottsdale, Arizona, which -- despite the beneficent influence of Frank Lloyd Wright -- is not known for being awash in modern design boutiques.
Phoenix has a bunch of excellent MCM vintage shops now -- as well as a professional woodworker who does contemporary designs with an organic modern feel -- but if you want modernist basics new, then without DWR, your choices here would be Copenhagen (also a chain), the knock-offs at Eurway, and one little home store at Biltmore that's mostly accessories.
Do I love DWR? No. Do I shop there? No. But they perform a useful function here in the provinces.
view wende in phoenix's profile
One thing that is interesting about their business model is that they ship everything because shipping is a source of income for them. You get a break on the shipping if you have a credit card account from them (high interest offsets the discount), but otherwise you would be better off sourcing something locally or from a place that has a flat rate shipping fee such as room and board. I've noticed their prices have increased significantly sine I purchased stuff from them. The LC4 chaise has actually doubled in price from when I purchased it (gulp!).
view PDXBill's profile
I bought most of the furniture in my home from DWR in Soho and the people there are the best. Furthermore you get what you pay for. Quality stuff and good service. If you desire less than you can pay less elsewhere.
view AE's profile
Doesn't "within reach" mean they have it in the warehouse, but also that great design can be within your reach - like art you can touch. I've always thought it had nothing to do with price.
view wannabe minimalist's profile
"...spread like Starbucks"?? Hardly.
I will only buy small items (since their shipping costs are ridiculous) and only online I have been to their flatiron store at least 6 times and have never yet been able to get anyone to wait on me, despite the fact that there were more people working than there were customers in the store. About a year ago I went in intending to order 6 Starck chairs I'd picked out online ... failing to get the attention of the chit-chatting salespeople yet again, I got on the subway and went up to Conran's where I was waited on by two people.
view ridge_van_winkle's profile
(Excuse the run-on ... I missed typing the period after "online") ;-)
view ridge_van_winkle's profile
Just bought a Min Bed from DWR, and they were flexible enough to have me ship it to the store, so I could pick it up at my convenience instead of having to take a 1/2 day or day off of work to wait for people to deliver a box.
Bed frame is *fabulous*, fairly easy to put together, and is insanely well made & stable. There is zero movement, creaking, loose ends, anything.
view cara's profile
DWR Annex in Secaucus is AWSOME!!
You pay for it and take it home with you.
view iaintgoingthere's profile
i stopped into the san francisco dwr last saturday before the chinese new year parade. i love their panton selection :)
view mod*mom's profile