apartment therapy changing the world, one room at a time


Brocade Home's Wallpaper

8-9-brocade-home-wallpaper.jpg

New Frontier. In their newest catalog, Brocade Home is selling the wallpaper they showcase in their catalog images. This is an interesting development. Here at AT, we get a lot of questions requesting names and distributors for various wallpaper patterns seen in shelter magazines, movies, TV shows and catalogs. Brocade Home is eliminating the second step by selling it themselves — just as Pottery Barn collaborated with Benjamin Moore to sell branded paint colors a few years ago. Who's next on the wallpaper train?...

 
 
8-9-circle-foil-wallpaper.jpg
circle print foil wallpaper - parisian blue
8-9-medallion-wallpaper.jpg
medallion flocked metallic wallpaper - leaf

Brocade Home has a very distinct style and is definitely not for everyone — will a more marketable style fill in the gap? Orders range from $99 - $169 for two rolls that cover 60 sq.ft.

Wallpaper & Graphics
Top 10: Wallpaper & Graphics
Carved Dressers at Brocade Home

Tags

wallpaper & graphics

Related Links

Share

Comments (14)

For the most part, I really like the designs used, but the shiny mirror finish of the background is an instant repellant. I'm glad they are branching out-maybe the future we'll see more of this. I'd love to see some Room and Board paper!

posted by pelicolina on August 9th 2007 at 9:43am
view pelicolina's profile

love the wallpaper...yes, brocade has a distinct style, however, if you look thru the gallery pages of their website, they have lots of options in tables, storage, beds, etc. that alot of people could use and mix with things they already have...

posted by VELANA117 on August 9th 2007 at 9:49am
view VELANA117's profile

It looks like Restoration Hardware is getting off their short-lived wallpaper train. Their damask patterns are no more and the stripes are all on sale.
I keep wondering what will happen to Brocade Home once this look has been played out - I think it just about has.

posted by David n DC on August 9th 2007 at 9:51am
view David n DC's profile

Interesting that Restoration Hardware carried wallpaper (I wasn't aware) since they are the parent company to Brocade Home...

posted by Aaron on August 9th 2007 at 9:57am
view Aaron's profile

pelicona, the shiny stuff would be rockin' wrapping paper, tho!

posted by biskinikill on August 9th 2007 at 10:05am
view biskinikill's profile

Yeah, that flocked foil stuff is crap.

Still, this is a step in the right direction. Hopefully others will follow suit with better designs.

posted by hejiranyc on August 9th 2007 at 10:05am
view hejiranyc's profile

anthropologie should do this

posted by casa3 on August 9th 2007 at 10:44am
view casa3's profile

I love it.

posted by design milk on August 9th 2007 at 10:53am
view design milk's profile

I like Brocade's wallpaper but I feel like I would regret buying it 2, 3 years down the line when I'm a little older and the trend has shifted. But then again, I feel that way about almost all the things that Brocade and Anthropologie sell.

posted by jems on August 9th 2007 at 11:32am
view jems's profile

Oh, this stuff is just fugly.

posted by Kurt on August 9th 2007 at 12:12pm
view Kurt's profile

I wish the terms "fugly" and "meh" would really go away.

posted by patrick (the other one) on August 9th 2007 at 3:21pm
view patrick (the other one)'s profile

Meh, that's fugly.

(Actually, I was quite taken with black-on-white damask when it appeared in Vienna in the spring of 2006.)

posted by wende in the twin cities on August 9th 2007 at 3:35pm
view wende in the twin cities's profile

A lot of the stuff doesn't seem to be available. Damask is nice, but too trendy. 2-3 years from now it will be so dated.

posted by josie on October 22nd 2007 at 11:25am
view josie's profile

Who is next...

Maybe it will be WAGWalls.com

WAG Walls works with artists to create wallcoverings that are unique to the wallpaper industry.

WAG walls partners include Mark Mothersbaugh from DEVO , ATA Designs and Kevin Dean from the UK and more.

Any of the WAG walls prints may be scaled to any size and printed on a number of different backgrounds.

Most WAG walls prints are printed on a UV Light Printer that emits No VOC Offgases and the inks are water based.

Non-toxic wallpapers are now an option.

Visit WAGWalls.com for the latest and greatest..

posted by TheWallpaperMaker.Com on December 6th 2008 at 4:39pm
view TheWallpaperMaker.Com's profile