Minimalist Lofts. We finally dove into New York Magazine 's Design Issue and their list of New York Design Revolutionaries and we're learning a lot! Joe D’Urso helped to bring the industrial minimalist loft style to the masses in the mid-1970's...

By using materials that were "more engineered than styled", D'Urso was a trailblazer in his use of white paint, glass, rubber and steel. In 1978 D'Urso used a dry-cleaning rack in a client's closet:

D'Urso's newer work still demonstrates minimalism but with pops of well-placed color:

(Pics: Peter Aaron/ Esto, Raeanne Giovanni, Mark Heithoff)

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