Objectified: A Film Premiere at SXSW

Objectified: A Film Premiere at SXSW

Monika Gromek
Mar 18, 2009

I have been waiting to see the documentary – Objectified by Gary Hustwit for awhile. You might be familiar with his first movie – Helvetica, which was a great success. My expectations were very high for his second film. A few of us, here on AT have posted about it before, impatiently waiting for the theatrical release. The premiere of Objectified finally happened at SXSW (South by Southwest) in Austin, Texas this past weekend. It was an amazing experience to be part of.

The film is a tribute to industrial design and process of design. Consumerism and sustainability are also the underlying themes in the movie. It will definitely make you think about objects that you own and use everyday. The relationship that we have with things that surround us, but also how rarely we think of the actual process of design that went into making them.

I also got a chance to attend some great panels at SXSW that included Gary Hustwit as well as a few of the people featured in the movie like Tim Brown (CEO/Pres, IDEO), Davin Stowell (CEO & Founder, Smart Design), and Rob Walker (Buying In, Consumed Column – The New York Times). Being able to talk to them and seeing their passion for design is very encouraging in the age of mass-production and consumerism.

For those of you that are in San Francisco, I hope you get a chance to see the movie in April. Most of the screenings are sold out but you can still get tickets for Wednesday April 22. It is a great documentary that is well worth seeing.

For more information about the movie visit the official website.

Poster: Objectified website

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