Most Popular Color in the World. Were you surprised that yellow is the least popular color? We were! We've rounded up images from our house tours that showcase yellow at its best. From a sharp lemon yellow to a soft creamier butter color, these homes make beautiful use of yellow paint. Shown Above: 1. Margaret's Mix of Modern and Materials 2. Marlous & Pim's Sunny Dutch Home 3. A Bright & Beautiful Bungalow From An Ohio Trio 4. Karla's Series of Spare Rooms 5. Marie's Memphis Apartment MORE POSTS ON YELLOW ON APARTMENT THERAPY: • Fall Color Inspiration: Golden Yellow Interiors • Yellow Headboards & Beds • Yellow: Perfect Way To Brighten Up A Snow Day • Roundup: Yellow Houses in Friendship Heights Images: As credited in individual house tours.